Para-athlete Champion Navdeep Singh Trades Tracks for a Crown in Glance’s Hilarious and Heartwarming ‘I Glance, I Know’ Campaign
Bangalore, 05 December 2024: Glance, the world’s leading smart lock screen platform, is back with another buzzworthy campaign. This time, Glance has teamed up with Indian Paralympic champion and javelin star, Navdeep Singh for its latest ‘I Glance, I Know’ campaign. In a humorous and engaging film, Navdeep steps into a royal avatar to showcase how Glance makes staying informed effortless.
Millions of young people today are living in bustling metro cities far from home, pursuing their dreams and ambitions. Unfortunately, many face judgment and disrespect from peers and society, which can undermine their confidence. Glance’s #KeepItKezual campaign aims to empower these individuals by shifting the focus away from superficial aspects like pronunciation or style, and instead encourage them to value substance and intelligence.
From breaking news to trending entertainment, sports, and gaming, Glance transforms Android lock screens into a personalized, real-time content experience —no unlock, search or downloads required, just instant access to what users love. Powered by AI, Glance redefines simplicity and discovery, giving over 235 million Indians access to everything they need to know in just a glance.
The campaign video takes viewers on a hilarious journey where tradition meets technology, as Navdeep Singh transforms into a witty, modern-day maharaja. With playful banter, charming encounters, and his regal flair, Navdeep captivates audiences while showcasing Glance’s magic—turning every glance at your lock screen into a moment of discovery. From quick-witted exchanges with his guards to a royal rendezvous with the queen, every scene pulses with humour, charm, and Glance-powered insights. The catchphrase “I Glance, I Know” echoes throughout the film, perfectly blending entertainment with purpose for Gen Z and millennials.
In a world of doomscrolling, Glance’s campaign reminds users how fun and empowering it is to stay effortlessly informed, anytime, anywhere. Commenting on the campaign, Navdeep Singh, said, “Collaborating with Glance has been an extraordinary journey. Their vision, creativity, and dedication has brought my story to life in a way that truly resonates with audiences. This project is more than just a film; it’s a testament to the power of resilience, determination, and the ability to dream big.”
Bikash Chowdhury, Chief Marketing Officer at Glance, said, “We are delighted to collaborate with Navdeep Singh for this campaign. Navdeep’s inspiring journey and his ability to connect with millions through his resilience and determination make him an ideal partner for Glance. With our platform’s extensive reach of over 235 million users across the country, this campaign celebrates the joy of staying informed and engaged in real-time. At Glance, we believe that knowledge is empowering, and we aim to inspire users to explore the world with curiosity, confidence, and the power of a glance.”
The ‘I Glance, I Know’ campaign is part of Glance’s #YehSmartHaiBoss initiative, which highlights how effortlessly Glance keeps you informed—no searching, unlocking, or downloads needed. Other standout campaigns under #YehSmartHaiBoss include Bigg Boss, Vijender Singh Chauhan’s #KeepItKezual, and the charming mother-son film featuring Sutapa Sikdar and Babil Khan. Together, these powerful campaigns have boosted Glance’s share of voice, leaving a lasting impression across audiences. The ‘I Glance, I Know’ campaign was released on Glance’s social media channels and is receiving a lot of love from viewers across the country.
About Glance
Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, roposo.com and inmobi.com
