Glance has announced a strategic partnership with Integral Ad Science (IAS), a leading global media measurement and optimization platform. 

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    <p>
      <span class="bold"><b>Bengaluru/Jakarta, 11 December 2025: </b></span>Glance, a global consumer technology company
      pioneering AI-powered experiences, has announced a strategic partnership with Integral Ad Science (IAS), a leading
      global media measurement and optimization platform. IAS will provide independent verification of advertising on
      Glance, offering brands enhanced media quality, greater transparency, and accountability at scale for how
      campaigns perform across the Glance platform.
    </p>

    <p>Globally, nearly&nbsp;<a href="https://integralads.com/solutions/viewability/" target="_blank">one-third</a>&nbsp;of digital ads go unseen, resulting in wasted advertiser budgets and missed
      opportunities to connect with consumers.&nbsp;As part of the partnership,&nbsp;IAS and Glance will launch a custom
      IVT and viewability measurement solution to improve media quality and ad outcomes across 250M users in India and
      Indonesia.&nbsp;&nbsp;&nbsp;</p>
    <p>IVT detection helps&nbsp;reduce&nbsp;non-human or fraudulent activity,&nbsp;such as bots and click
      farms,&nbsp;and Viewability measurement ensures ads meet global standards by being visible on screen with at least
      50&nbsp;percent&nbsp;of pixels for one continuous second (display ads) or two seconds (video). Together, these
      measures&nbsp;validate&nbsp;that campaigns reach real audiences in meaningful and verifiable ways.&nbsp;&nbsp;</p>
      <p><strong>Gaurav Jain, SVP APAC, InMobi Advertising, said</strong>,&nbsp;<em>“</em><em>The Glance–IAS partnership ensures advertisers and agencies can finally reach and measure real audiences with verified accuracy. IAS’s advanced protection and measurement layered onto Glance’s&nbsp;premium,&nbsp;real-user surfaces unlock unmatched trust and transparency. This collaboration elevates the future of attention-led advertising with measurable, brand-safe outcomes.”</em>&nbsp;</p>
<p><strong>Laura Quigley</strong><strong>,&nbsp;</strong><strong>SVP APAC,</strong><strong>&nbsp;IAS</strong><strong>,</strong><strong>&nbsp;said</strong>,&nbsp;<em>“As digital advertising accelerates across India and Indonesia, the demand for transparency and accountability has never been greater.&nbsp;</em><em>We will&nbsp;</em><em>provide brands with clear, actionable insights, ensuring campaigns reach real users and deliver measurable impact, while reducing fraud and waste across the ecosystem.”</em>&nbsp;</p>
<p>Glance has redefined how consumers experience content and commerce on mobile devices and connected screens. Its AI-powered platforms bring together personalized entertainment, news,&nbsp;sports, shopping, and more for hundreds of millions of users. Alongside this, Glance is also pioneering a new era of AI-driven commerce,&nbsp;reimagining how people shop globally. Together, Glance’s content and commerce platforms reflect the company’s vision to shape the future of consumer engagement through bold innovation at scale.&nbsp;</p>

    <p><strong>About Glance</strong></p>
    <p class="font-small">
      Glance is a consumer technology company, creating an industry defining AI
      commerce platform to help consumers and businesses reimagine shopping
      using generative AI. Built on a proprietary AI architecture fusing
      predictive intelligence, neural visualization and real-time orchestration
      across devices from mobile, TV to apps, Glance AI is leading disruption in
      commerce. Glance is backed by Google, Jio Platforms, and Mithril Capital,
      and is an unconsolidated subsidiary of InMobi. For more information, visit
      <a href="https://glance.com">glance.com</a> and
      <a href="https://inmobi.com">inmobi.com</a>.
    </p>

    <p><strong>About Integral Ad Science</strong>&nbsp;</p>
<p class="font-small">Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit&nbsp;<a href="https://integralads.com/" target="_blank">integralads.com</a>.&nbsp;</p>
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Glance Selects IAS to Unlock Ad Measurement Capabilities across its Platform of 250 Million Users in India and Indonesia

Glance, a global consumer technology leader pioneering the future of AI powered commerce, today announced the appointment of Mansi Jain as Chief Operating Officer (COO). 

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    <p>
      <span class="bold"><b>Bengaluru, 2 September, 2025: </b></span>Glance, a global
      consumer technology leader pioneering the future of AI powered commerce,
      today announced the appointment of Mansi Jain as Chief Operating Officer
      (COO). Her elevation signals a pivotal moment for Glance as it doubles
      down on its ambition to build and lead the global AI commerce category.
    </p>

    <p>
      Mansi has spent more than 13 years at the InMobi Group, driving some of
      its most ambitious bets. Most recently, as Senior Vice President &amp; GM of
      Glance, she launched Glance AI, a one-of-its-kind AI commerce platform,
      reimagining shopping through inspiration-led discovery. Under her
      leadership, Glance AI has quickly emerged as a category creator, shaping
      how consumers will shop in the future.
    </p>

    <p>
      <i>"Mansi has been at the center of Glance and InMobi's most defining
      breakthroughs,"</i> <b> said Naveen Tewari, Founder &amp; CEO of InMobi Group and
      Glance.</b> <i> "She brings unmatched strategic clarity, bold vision, and the
      ability to inspire teams to reimagine what's possible. As COO, she will be
      instrumental in scaling Glance globally and cementing our leadership in AI
      commerce."</i>
    </p>

    <p>
      Mansi's appointment comes at a time when AI commerce is set to disrupt
      trillion-dollar consumer industries worldwide. Speaking about her new
      role, <b>Mansi Jain, COO, Glance said:</b> <i>"I am energized to take on this role
      at such a pivot time for Glance. In just a few months, we have seen the
      immense potential of Glance AI come alive globally. We are at the dawn of
      a commerce revolution, one that will be led by AI. My vision is to make
      Glance AI synonymous with AI commerce and to shape the future of how the
      world shops and discovers."</i>
    </p>

    <p>
      Her career trajectory is a testament to InMobi's deep culture of nurturing
      leaders from within. An IIT Delhi alumna, she joined the company in 2012
      after stints at Bain &amp; Company and Essex Lake Group. Since then, she has
      built the remarketing platform for InMobi, served as Chief of Staff
      leading corporate strategy, transformed Roposo into a global social
      commerce platform, and ultimately launched Glance AI, consistently driving
      category-shaping innovation and growth.
    </p>

    <p>
      As COO, she will now lead Glance's global expansion and sharpen its
      mission of becoming the world's most trusted AI commerce platform, setting
      new benchmarks for the industry.
    </p>

    <p><strong>About Glance</strong></p>
    <p class="font-small">
      Glance is a consumer technology company, creating an industry defining AI
      commerce platform to help consumers and businesses reimagine shopping
      using generative AI. Built on a proprietary AI architecture fusing
      predictive intelligence, neural visualization and real-time orchestration
      across devices from mobile, TV to apps, Glance AI is leading disruption in
      commerce. Glance is backed by Google, Jio Platforms, and Mithril Capital,
      and is an unconsolidated subsidiary of InMobi. For more information, visit
      <a href="https://glance.com">glance.com</a> and
      <a href="https://inmobi.com">inmobi.com</a>.
    </p>
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Mansi Jain Elevated as COO of Glance to Spearhead Global Expansion of AI Commerce

Launches its AI commerce platform with Sharp’s Flagship AQUOS R10 smartphones

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    <div>
      <h3>Launches its AI commerce platform with Sharp’s Flagship AQUOS R10 smartphones </h3>
      <p class="bold">Key Highlights</p>
      <ul class="un-ord">
        <li>Glance AI enters Japan in partnership with Sharp, debuting AI-powered shopping on the new AQUOS R10 SH-M31
          smartphone. </li>

        <li>Launches with fashion commerce; to expand soon into other high affinity categories like beauty, accessories,
          travel and pet care. </li>

        <li>Aims to reach 10 million devices in Japan by December 2025, driving the future of mobile-first, AI-powered
          commerce. </li>

      </ul>
    </div>
    <p><span class="bold">Tokyo, 04 August 2025: </span>
      Glance, a consumer technology company backed by Google, today announced the launch of its flagship AI Commerce
      platform, <em><strong>Glance AI,</strong></em> in Japan through a partnership with leading consumer electronics
      company <strong>Sharp Corporation.&nbsp;</strong></p>

   <p>Unveiled globally in May, Glance AI is an inspiration-led commerce platform that blends generative AI with immersive visual intelligence to redefine how users shop on their smartphones. It’s debut in Japan marks a major global milestone in the evolution of AI commerce, bringing intelligent and hyper-personalised shopping to one of the world’s most technologically advanced and mobile-centric markets.&nbsp;</p>
<p>Glance AI is now available on both variants of Sharp’s newly launched flagship smartphone, the <strong>AQUOS R10 SH-M31</strong>, introducing Japanese users to a radically new way of discovering products —seamlessly integrated into their mobile experience."&nbsp;</p>
<p><strong>Mansi Jain, SVP &amp; GM, Glance AI</strong>, said, <em>“The launch of Glance AI in Japan is a defining moment for the future of AI commerce. Japan’s mobile-first users and appetite for innovation make it an ideal market for this next-gen experience. With Sharp’s premium devices and Glance’s AI capabilities, we’re delivering our most advanced, personal, and visually intelligent commerce experience to everyday consumers. We are starting with fashion and will expand to categories that resonate deeply with Japanese consumers.”</em>&nbsp;</p>
<p><strong>Masaaki Nakae, General Manager of Sharp Corporation's Communications Business Division</strong>, said, <em>“Our partnership with Glance AI will usher in a whole new era of deeply personalized shopping. We see Glance AI not just as a feature, but as an attractive mobile UX that will differentiate Sharp's devices in a competitive market and create a future.”</em>&nbsp;</p>
<p>Glance AI transforms how users engage with shopping. Instead of browsing endless product listings, users can simply upload a selfie or even select a photo from their gallery to see themselves styled in AI-generated fashion looks curated to their taste and personality.&nbsp;&nbsp;</p>
<p>Glance AI is built on a powerful, proprietary three-layered tech stack that transforms how people experience shopping. Its <strong>Commerce Intelligence Model</strong> taps into decades of global retail data to understand evolving trends, cultures, and consumer behaviour. The <strong>GenAI Experience Model</strong> generates hyper-realistic fashion visualizations, personalized to individual features like body type, skin tone, and style preferences. Lastly, its <strong>Transaction Journey Model</strong> anticipates user intent, instantly matching each look with the best product options across millions of global catalogues.&nbsp;</p>
<p>By integrating with cutting-edge platforms like Google Gemini and Imagen on Vertex AI, Glance AI delivers seamless, personalized fashion experiences that feel intuitive, effortless, in near real time.&nbsp;&nbsp;</p>
<p>Entirely opt-in and intuitively designed, Glance AI enables users to explore looks, receive recommendations, and shop instantly through a network of over 400 leading global brands and retailers – all in a single tap.&nbsp;</p>
<p>While Glance AI launches in Japan with fashion—one of the most expressive and fast-moving categories for mobile users, it plans to expand rapidly into other lifestyle segments such as beauty, accessories, and travel. It is also looking at expanding into pet care, one of Japan’s most emotionally resonant and fastest growing consumer sectors. With over 20 million pet owners and a booming market for pet-related products and services, the country offers a unique opportunity to innovate in this space.&nbsp;&nbsp;</p>
<p>The launch of Glance AI marks the first step in a broader strategy to build meaningful consumer experiences in Japan. Glance AI aims to be available on over 10 million devices in Japan by end of this calendar year, driving the next wave of mobile-first, AI-native commerce experience in the region at scale.&nbsp;</p>
    <p class="bold">About Glance</p>
   <p>Glance is a consumer technology company, creating an industry defining AI commerce platform to help consumers and businesses reimagine shopping using generative AI. Built on a proprietary AI architecture fusing predictive intelligence, neural visualization and real-time orchestration across devices from mobile, TV to apps, Glance AI is leading disruption in commerce. Glance is backed by Google, Jio Platforms, and Mithril Capital, and is an unconsolidated subsidiary of InMobi. For more information, visit <a href="https://glance.com/">glance.com</a> and <a href="https://www.inmobi.com/">inmobi.com</a>.  &nbsp;</p>



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Glance AI brings the Future of Commerce to Japan

Glance, the consumer technology company backed by Google, launches Glance AI, an AI Commerce platform that delivers inspirational Generative-AI led commerce and content discovery for Samsung users in the US. As part of this strategic partnership, Samsung users will gain access to Glance’s AI shopping and styling experiences. 

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    <h2>
      Glance and Samsung Galaxy Store Partner to Redefine Mobile Commerce:
      Launching a New AI Shopping Experience for Samsung Users in US
    </h2>

    <div class="press-content">
      <p>
        <span class="bold">SAN MATEO, CA – June 4, 2025-</span> Glance, the
        consumer technology company backed by Google, launches Glance AI, an AI
        Commerce platform that delivers inspirational Generative-AI led commerce
        and content discovery for Samsung users in the US. As part of this
        strategic partnership, Samsung users will gain access to Glance’s AI
        shopping and styling experiences.
      </p>
      <p>
        Glance AI is a Generative AI shopping platform disrupting how consumers
        shop today. They can instantly visualize themselves in outfits and
        destinations they would never imagine and purchase their favorites with
        just a tap. Built on Google Gemini’s intelligence and Imagen’s
        state-of-the-art image generation capabilities, Glance AI offers custom
        experiences across multiple Android handset manufacturers. Through this
        new partnership, Glance AI is unveiling its new custom app experience
        specially designed for Samsung users.
      </p>
      <p>
        “Glance AI is driven by a core human truth - each one of us wants to
        become the best version of ourselves. What stands between that
        aspiration and reality is the awareness of what is possible or access to
        platforms that enable this,” said Naveen Tewari, Founder and CEO,
        Glance. “Glance AI helps consumers discover and visualize what’s
        possible – starting with an outfit that makes them look and feel great –
        and own it with just a tap on the platform. Samsung’s commitment to
        enable Glance AI across its US devices will enable consumers to enjoy a
        fully user-opted-in experience where inspirational commerce and content
        converge.”
      </p>
      <p>
        Available as both an app and a lockscreen experience, Glance AI is a
        fully opt-in experience. It trains itself on a single selfie or an image
        from the image gallery to generate hyper-real images of consumers in
        outfits best suited for them. As users visualize themselves in various
        outfits, they can make real-time purchase decisions with just a tap. The
        recommendations and order fulfillment are driven by Glance AI’s
        extensive partnership with more than 400 leading brands and retailers in
        the US and beyond. The app further allows users to place the feature
        directly on their lock screen for easy access and the ability to save
        each look as either their lockscreen wallpaper or download to share
        across their network.
      </p>
      <p>
        Glance AI also leverages trending content, local events, and social
        media moments to make recommendations fresh, relevant, and engaging. 
        High-speed inferencing helps deliver options such as flash sales and
        trend-driven commerce, making every shopping experience unique and
        effortless.  By utilizing Samsung's extensive reach alongside the power
        of AI, Glance aims to redefine user interaction with smartphones, making
        every moment spent on the device richer and more efficient. 
      </p>
      <p>
        “At Samsung Galaxy Store, we’re proud to be more than just an app
        marketplace – we’re a destination for innovation, discovery, and
        meaningful experiences tailored for Galaxy users,” said Jason Shim, Sr.
        Director and Head of Samsung Galaxy Store USA. “Glance AI is a perfect
        example of the kind of high-quality and unique content we strive to
        deliver. By using AI to personalize content and shopping directly on the
        lock screen, it brings a smarter, more dynamic experience that reflects
        the forward-thinking spirit of the Galaxy Store.”
      </p>
      <p>
        This collaboration paves the way for a mobile ecosystem that enables
        users to discover new styles and trends, transforming the smartphone
        into a dynamic center of styling and commerce. 
      </p>
      <p>
        Glance AI begins its staged rollout today starting with popular Samsung
        handsets including Galaxy S22 plus, Galaxy S22 Ultra, Galaxy S23, Galaxy
        S23 Ultra, Galaxy S23 plus, Galaxy S24, Galaxy S24 Ultra, Galaxy S24
        plus, Galaxy S24 FE, Galaxy S25, Galaxy S25 Ultra and Galaxy S25 plus.
        The rest of the device models and a full 100% scale are expected to be
        achieved within next 30 days.
      </p>
      <p class="bold">About Glance</p>
       <p>Glance is a consumer technology company, creating an industry defining AI commerce platform to help consumers and businesses reimagine shopping using generative AI. Built on a proprietary AI architecture fusing predictive intelligence, neural visualization and real-time orchestration across devices from mobile, TV to apps, Glance AI is leading disruption in commerce. Glance is backed by Google, Jio Platforms, and Mithril Capital, and is an unconsolidated subsidiary of InMobi. For more information, visit <a href="https://glance.com/" style="color:blue">glance.com</a> and <a href="https://www.inmobi.com/" style="color:blue">inmobi.com</a>. &nbsp;</p>
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Glance and Samsung Galaxy Store Partner to Redefine Mobile Commerce: Launching a New AI Shopping Experience for Samsung Users in US 

Powered by Proprietary AI Architecture Fusing Predictive Intelligence, Neural Visualization and Real-time Orchestration, Glance AI to Reimagine AI Commerce 

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      <p><i>Powered by Proprietary AI Architecture Fusing Predictive Intelligence, Neural Visualization and Real-time
          Orchestration, Glance AI to Reimagine AI Commerce  </i></p>
      <p class="bold">Key Highlights</p>
      <ul class="un-ord">
        <li><strong>Gen AI Powered Discovery: </strong>Glance AI replaces search with inspiration, letting users
          discover AI-curated looks instantly styled on them, just by uploading a selfie or image. &nbsp;</li>

        <li><strong>Hyper Realistic Visualization: </strong>Using advanced diffusion and geometry modelling, Glance AI
          delivers photorealistic renderings tailored to each user’s body, style, skin and more. &nbsp;</li>

        <li><strong>Predictive Context Aware Intelligence: </strong>Trained on two decades of global commerce data,
          Glance AI delivers deep, predictive insights anticipating user intent, behavior, and preferences. &nbsp;</li>

        <li><strong>Cross-Platform Distribution: </strong>Built on open architecture, Glance AI integrates seamlessly
          into any hardware or software across mobile lock screens, TVs, third-party apps, and brand websites for
          always-on accessibility. &nbsp;</li>

      </ul>
    </div>
    <p><span class="bold">INDIA, May 22, 2025: </span>
      In a pivotal moment for global commerce and AI innovation, Glance, a leading consumer technology company backed by
      Google, has unveiled Glance AI, an AI-native commerce platform powered by its most advanced proprietary AI models.
      Built to revolutionize how people shop and to reshape how intelligence drives decisions and economies, Glance AI
      moves online shopping beyond search to an inspiration-led discovery experience. It also marks the emergence of the
      ‘AI consumer’, one who doesn't wait to browse, but expects the technology to understand them, imagine
      for them, and spark desire even before they know what they want.  &nbsp;</p>
    <p></p>

    <p>The standalone app launches today available worldwide on both Google Play Store and Apple App Store, with deeper
      integrations rolling out to Android handset makers and telecom operators. While the initial model is trained on
      fashion, Glance plans to extend the same experience to categories such as beauty, accessories, and travel later
      this year, setting a new benchmark in AI commerce.  </p>
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    <p>Unlike conventional e-commerce stores that simply display multiple products to browse or search for, Glance AI
      lets users discover their AI-curated stylized looks. By simply taking a selfie or uploading an image, Glance AI
      immerses them in a visual world where they take centre stage. Each experience is generated in real-time with an
      AI-native commerce engine using advanced diffusion models, personalization engines, and a live commerce layer that
      maps each user’s unique AI look to real, shoppable products from curated brands across the globe. With one
      tap, users can now explore looks and products tailored to their preferences and complete purchases seamlessly from
      400+ global brands. All of this while the user retains control over their data. &nbsp;</p>
    <p><strong>Naveen Tewari, Founder &amp; CEO of InMobi &amp; Glance </strong>shared, <i>“The internet is being rewritten from
        curated feeds to AI-generated realities. At Glance, we’re proud to lead this transformation with our most
        advanced AI-native commerce platform yet. Glance AI reimagines how billions of consumers worldwide will
        discover, visualize and shop, replacing intent with inspiration and search with intelligent, autonomous agents.
        Embedded across phones, TVs and brand stores, Glance AI marks a paradigm shift in commerce. It is one of the
        most ambitious technological efforts in our journey and a bold step toward shaping the future of AI-driven
        consumer experiences.”   </i></p>
        <p>At its core, <strong>Glance AI</strong> is built on a three-layered deep tech architecture:  &nbsp; &nbsp;</p>
        <ul class="un-ord">
        <li><strong>Commerce Intelligence Model</strong>; trained on decades of global commerce data, learning from new trends, cultures, and consumer behavior. &nbsp;</li>

        <li><strong>GenAI Experience Model</strong>, generating hyper-realistic visualization based on thousands of parameters such as gender, body type, ethnicity, skin tone, fit, style and season to simulate how a particular clothing will look on an individual. &nbsp;</li>

        <li><strong>Transaction Journey Model</strong>, an agent that understands shopping intent before consumers do, pairing visualizations with best matched product from millions of catalogues globally  &nbsp;</li>
        </ul>
        <p><strong>Glance AI</strong> has integrated its proprietary models with cutting-edge platforms including Google Gemini and Imagen on Vertex AI delivering hyper-realistic, personalized experiences to users. &nbsp;</p>
        <p>Glance AI is a fully <strong>opt-in </strong>platform, with <strong>privacy and user control</strong> built into its core design. Users can explore looks, save or share them, set them as wallpapers, and visualize themselves in unique looks and collections driven by global trends and occasions.  &nbsp;</p>
        <p>Glance AI is beyond the app experience. It is built on an open architecture with deep integrations across hardware and software with manufacturers, telecom operators, and brands. It turns phones into AI phones, TVs into household commerce devices and brand stores into AI shopfronts. &nbsp;</p>
        <p>Early results from Glance AI’s U.S. trials signal strong consumer engagement for inspirationled shopping. In just a few weeks the platform has attracted more than 1.5 million active users, half of whom return weekly after trying the experience. Engagement runs deep: Users have generated over 40 million style requests, 50 percent download or share their personalized styles, 40 percent tap through to begin a shopping journey; setting a new benchmark for stickiness and social virality in AI commerce apps. &nbsp;</p>


    <p class="bold">About Glance</p>
    <p>Glance is a consumer technology company, creating an industry defining AI commerce platform to help consumers and businesses reimagine shopping using generative AI. Built on a proprietary AI architecture fusing predictive intelligence, neural visualization and real-time orchestration across devices from mobile, TV to apps, Glance AI is leading disruption in commerce. Glance is backed by Google, Jio Platforms, and Mithril Capital, and is an unconsolidated subsidiary of InMobi. For more information, visit <a href="https://glance.com/">glance.com</a> and <a href="https://www.inmobi.com/">inmobi.com</a>. &nbsp;</p>

   

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Glance AI Launches AI-Native Commerce Platform Built on Deep Commerce Intelligence and Hyper-Real Visual Shopping   

Glance, the world’s leading smart lock screen platform, has partnered with LinkedIn, the world’s largest professional network, to revolutionize learning and career growth.

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            <p class="bold">Key Highlights</p>
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                <li><i>Partnership aims to democratize access to upskilling opportunities, empowering at least 1 million users to improve job prospects  </i> </li>
                <li><i>Over 235 million users can seamlessly access LinkedIn Learning courses across three categories – <b>off-beat careers, upskilling and soft skills</b> via the Glance Smart Lock Screen </i></li>
                <li><i>Within 45 days of its launch, LinkedIn’s content has garnered over 170 million glances on the lock screen </i></li>
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        <p><span class="bold">India, 24 March 2025: </span>
            </p><p>Glance, the world’s leading smart lock screen platform, has partnered with LinkedIn, the world’s largest professional network, to revolutionize learning and career growth. As part of this, LinkedIn will offer free and curated access to select courses, reports and video content around <strong>off-beat careers, upskilling </strong>and <strong>soft skills</strong> directly on Glance Smart Lock Screens, reaching over 235 million Indians. This initiative, under the “Glance for Good” program, aims to empower over one million users in India by democratizing access to upskilling and career resources, enhancing employment opportunities, and driving meaningful impact.&nbsp;</p>
<p>Through this partnership, Glance users will gain seamless access to select curated LinkedIn Learning course library and editorial content, categorized into three key areas: <strong>offbeat careers</strong>, which introduce lesser-known paths like showbiz, drone piloting, and influencer marketing; <strong>upskilling</strong>, offering strategies to enhance job searches and career advancement; and <strong>soft skills</strong>, focusing on essential workplace abilities such as building confidence, mastering negotiations, and navigating power dynamics. Further, through personalized course recommendations and intuitive access via Glance Smart Lock Screen, this partnership aims to empower users with practical knowledge required to thrive in their career journeys today.&nbsp;&nbsp;</p>
<p>Within 45 days of its launch, LinkedIn’s content has garnered over 170 million glances on the lock screen.&nbsp;&nbsp;</p>
<p><strong>Bikash Chowdhury, Chief Marketing Officer at Glance </strong>said, <em>“At Glance, we are committed to bridging technology and opportunity to empower users to reach their full potential. Our partnership with LinkedIn enables us to deliver workforce-ready content directly to over 235 million users through Glance Smart Lock Screens, equipping them with essential skills to thrive in today’s competitive job market. By bridging the skills gap and making professional development more accessible, we aim to redefine career growth and contribute to shaping a generation that drives India’s economic progress.”</em>&nbsp;</p>
<p><strong>Nirajita Banerjee, Sr. Managing Editor, LinkedIn India News </strong>said, <em>“At LinkedIn, we’re committed to making learning more accessible, engaging, and relevant for professionals at every stage of their careers. Our partnership with Glance Smart Lock Screen is unlocking new ways for users to seamlessly discover LinkedIn Learning courses and relevant editorial content. With over 170 million glances in just 45 days, it’s clear that the demand for upskilling—whether in soft skills, unconventional career paths, or emerging industries—is stronger than ever. This partnership brings us one step closer to democratising access to learning, ensuring every professional has the right knowledge to stay ahead in a rapidly changing world of work."</em>&nbsp;</p>
<p>To achieve its $5 trillion economic ambition, India must prioritize building a skilled and adaptable workforce to drive sustainable growth and reinforce its position as a global talent hub. Investing in upskilling is critical to enhancing labor market resilience, preparing youth for employment, and meeting the demands of an ever-evolving, technology-driven economy. The "Glance for Good" initiative serves as a transformative force, empowering individuals to seize these opportunities and thrive in the future workforce.&nbsp;</p>
<p>Glance is an AI-powered platform that transforms Android lock screens into a hub of engaging experiences, offering updates, sports, games, and shopping in seven Indian languages. Through partnerships with leading publishers and developers, Glance’s AI curates personalized, high quality content based on user preferences. This innovative approach enables users to access relevant and captivating information effortlessly, eliminating the need to unlock their phones or switch between apps.&nbsp;</p>

            <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>
  
        <p class="bold">About LinkedIn</p>
        <p>LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. <a href="http://www.linkedin.com/">www.linkedin.com</a> / mobile.linkedin.com.&nbsp;</p>    </div>
  
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Glance & LinkedIn Power a Learning Revolution for 235Mn users With ‘Glance for Good’ Program 

Over 120 million sports enthusiasts turned to the Glance smart lock screen during India’s biggest cricket tournament, driving 2.4x higher engagement

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<p><i>Over 120 million sports enthusiasts turned to the Glance smart lock screen during India’s biggest cricket tournament, driving 2.4x higher engagement</i></p>
      <p class="bold">Highlights</p>
      <ul class="un-ord">
        <li><b>Beyond traditional viewing:</b> Match-watching is evolving. Fans now seek richer, interactive experiences
          beyond live cricket, turning to second screens for engagement.</li>
        <li><b>Rise of regional languages:</b> Regional and interest-based content consumption is soaring, with users
          exploring everything from entertainment and gaming to food and news in their own languages.</li>
        <li><b>AI-powered engagement:</b> Smart surfaces, from lock screens to connected TVs and apps, are redefining
          consumer engagement, creating powerful opportunities for brands to connect where it matters most.</li>
        
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    <p><span class="bold">Bangalore, 18th March, 2025: </span>
      As cricket fever grips the nation, millions of Indian cricket fans are not just watching the game – they’re
      engaging with it like never before. Glance, the world’s leading smart lock screen platform, unveiled the report
      ‘Decoding Indian Cricket Fans: Consumer Insights and Seasonal Marketing Strategies for 2025’ in partnership with
      InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel
      growth, and AppsFlyer, the global leader in mobile measurement, attribution, and data analytics.
    </p><p>Based on insights from the 2024 cricket season, the report highlights how fans are embracing second-screen
      experiences on AI-powered smart surfaces, and mobile-first engagement, offering brands a strategic playbook for
      this high-energy period. During IPL season last year, arguably India’s biggest cricket tournament, over 120
      million users engaged with Glance smart lock screen, preferring interactive, one-tap content over passive
      match-watching. This second-screen behavior is growing, with users having spent 44% more time on cricket-related
      content overall, driving 314 billion glances and 433 million taps. They also explored news, entertainment, food,
      and health content, while quick commerce and gaming saw a surge in engagement. </p>

    <p>Cricket fans consumed content in multiple languages, with English dominating at around 81%, given its widespread
      appeal among urban and digital-first audiences. Regional languages made up approximately 19% of the consumption,
      with Hindi (36.22%), Tamil (25.31%), Kannada (15.35%), Marathi (12.13%), and Telugu (10.99%) gaining traction,
      reflecting the local connection to the game. </p>
    <p>
      Beyond second screens and smart surfaces, apps maintained a lead during the cricket season. AppsFlyer data shows a
      significant spike in app installs, and in-app purchases, particularly in OTT, streaming, shopping, food and
      drinks, investment, and travel. Engagement skyrocketed, with gaming apps seeing 6x higher CTRs, home entertainment
      5.6x higher, and music 3.5x higher. Cricket fans were more active than ever, with 9.4% more in-app clicks, 21x
      higher video ad engagement, and full-screen interstitials delivering 13x better performance than industry
      benchmarks.
    </p>
    <p><strong>Bikash Chowdhury, Chief Marketing Officer, InMobi and Glance </strong>expressed, “At Glance, we’re
      reimagining how consumers interact with their daily devices such as mobile lock screens and connected TVs,
      transforming them into more engaging screens and smarter surfaces. For brands, Glance allows them to reach
      consumers directly on their lock screens and ambient screens of connected TVs. With InMobi Exchange, brands can
      extend their campaigns beyond the smart lock screen into the app environment as well. This cricket season, we’re
      excited to partner with AppsFlyer to bring marketers deep app-based insights, driving impactful and effective
      campaigns.”</p>
    <p>“The intersection of cricket and digital engagement has never been more powerful. The insights from this
      collaborative report highlight a shift in how fans interact with content, with mobile emerging as the true second
      screen. Our findings show a 35% rise in Android app installs and a 28% surge in iOS installs from pre-IPL to peak
      season in 2024. This is a prime opportunity for brands—not just to reach audiences but to engage them meaningfully
      at high-intent moments. With deep measurement and attribution, marketers can drive data-led acquisition,
      retention, and engagement during IPL and beyond. Together with InMobi Advertising and Glance, we help brands
      navigate this evolving landscape, making every interaction count in the dynamic world of mobile marketing,”
      commented <strong>Sanjay Trisal, General Manager, INSEA/ANZ, AppsFlyer.</strong></p>
    <p>
    </p><p>To read the entire report, visit: <a style="color: blue;" href="https://glance.com/advertising/insights/cricket-season-marketing-trends-2025/">https://glance.com/advertising/insights/cricket-season-marketing-trends-2025/</a>
    </p>
    <p></p>


    <p class="bold">About Glance</p>
    <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
      platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
      lock screen, removing the need for searching and downloading apps. Over 400 million smartphones now come
      enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
      destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
      unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
      more information visit <a style="color: blue;" target="_blank" href="https://www.glance.com">glance.com</a>,
      <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
      <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
    </p>

    <p class="bold">About InMobi Advertising</p>
    <p>InMobi Advertising is a leading global platform connecting advertisers and publishers with their mobile
      audiences. Their goal is to drive customer growth by helping businesses understand, engage, and acquire consumers
      effectively. For marketers, InMobi offers data-driven media solutions, powered by advanced analytics to create
      impactful ad experiences. For publishers, they provide a comprehensive suite of tools for monetization, consent
      management, and user engagement that help fuel app business growth.</p>
    <p>InMobi Advertising is part of InMobi, a consumer technology company that is transforming the way consumers
      discover and interact with content through its innovative AI platforms. Emanating out of Bangalore, InMobi also
      maintains corporate offices in Singapore and San Mateo, California. To learn more about InMobi Advertising visit
      <a style="color: blue;" target="_blank" href="https://advertising.inmobi.com/">https://advertising.inmobi.com/</a></p>

    <p class="bold">About AppsFlyer</p>
    <p>AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement,
      data analytics, deep linking, engagement, fraud protection, data clean room, and privacy-preserving technologies.
      Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer
      empowers thousands of creators and thousands of technology partners to create better, more meaningful customer
      relationships. To learn more, visit <a style="color: blue;" target="_blank" href="https://inc-word-edit.officeapps.live.com/we/www.appsflyer.com">www.appsflyer.com</a>.</p>

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Cricket fever goes beyond the match: Glance’s ‘Decoding Indian Cricket Fans’ report reveals exclusive consumer behavior insights

Consumer internet company, Glance, and Google Cloud today announced a strategic partnership to bring the power of generative AI (gen AI) to millions of Glance-enabled smartphones worldwide

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                <li>Glance to leverage Google’s portfolio of AI models including Gemini and Imagen</li>
                <li>To build generative AI -powered experiences on top of Glance’s Mobile and TV Surfaces generating a ‘personal internet’ for users  </li>
                <li>Glance to launch ‘Glance AI,’ a gen AI-powered platform, supercharging smartphones into AI phones
                </li>
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        <p><span class="bold">Bangalore, Singapore, Sunnyvale, Calif., 26 February 2025: </span>
            Consumer internet company, Glance, and Google Cloud today announced a strategic partnership to bring the power of generative AI (gen AI) to millions of Glance-enabled smartphones worldwide. Through this collaboration, Glance will leverage Google’s AI models to develop consumer-facing AI applications designed to enhance and enrich user experiences on smartphone lock screens and ambient TV screens.  </p>
        <p>Glance, a pioneer in delivering AI-powered smart lock screen experiences, currently powers more than 450 million Android-based smartphones worldwide. The company has an active user base of more than 300 million across India, Indonesia, Japan, the United States, and other countries. It is now building the next generation of Glance, which aims to turn every user’s lock screen into the center of their digital experiences, integrating their news, sports, games, entertainment, fashion, and shopping with gen AI to create a ‘personal internet’ for the user. </p>

        <p>Glance will leverage Google Cloud’s Gemini intelligence capabilities and Imagen’s state of the art image generation capabilities via Vertex AI to power Glance’s next-gen experiences. One of the first experiences is an immersive, gen AI-enabled commerce feature for the lock screen. This feature allows users to upload a single image (selfie or upload from gallery), which is then analyzed to infer their interests and preferences. Users can then use gen AI to generate personalized images that place them in relevant contexts, transforming their lock screen wallpapers. As users visualize themselves with various products, they can make real-time purchase decisions seamlessly from their lock screens.</p>
        <p>“Our mission at Glance is to inspire users to become the best version of themselves through discovery-led experiences on surfaces powered by AI. We want to be the world’s largest consumer tech platform, reaching a billion screens by 2028, and our partnership with Google Cloud is key,” <strong>said Naveen Tewari, Founder &amp; CEO of InMobi &amp; Glance.</strong> “Our combined knowledge, AI capabilities, and expertise uniquely position Glance to deliver the next level of&nbsp; AI-driven experiences for smartphone users, supported by viable business models such as commerce and advertising.”</p>
        <p>The partnership comes as Glance prepares to launch ‘Glance AI,’ a gen AI-powered platform designed to deliver immersive discovery experiences on both smartphone lock screens and TV ambient screens. To be launched in the U.S. market first, Glance AI aims to supercharge ordinary smartphones into AI phones through experiences that redefine content and commerce. </p>
<p><strong>Thomas Kurian, CEO of Google Cloud added</strong>, “Generative AI technologies have the power to transform experiences for people around the world, and mobile phones are a key touchpoint. Glance can now harness Google Cloud’s cutting-edge gen AI technologies  to develop groundbreaking applications across commerce, content, and more that will unlock new possibilities for customers. ”&nbsp;</p>
        <p>Launched in 2019, Glance is one of the earliest to unlock the potential of the smartphone lock screen, providing unique AI-driven personalized content discovery experiences. The Glance smart lock screen is delivered in partnership with OEMs and telcos. All functions are customizable, opt-in, and do not access user data, while maintaining user privacy. The platform relies on usage patterns to continually refine its recommendation engine and provide the best-in-class experience to the consumers. </p>


        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 400 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://www.glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

        <p class="bold">About Google Cloud</p>
        <p>Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.</p>

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Glance and Google Cloud Join Forces to Build Consumer Generative AI Experiences for Both Smartphone Lock Screens and Ambient TV Screens 

‘Ramadan 2025 at a Glance’ report provides marketers actionable consumer insights to craft winning strategies during Ramadan 

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            <p class="bold">Report Highlights</p>
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                <li><i>1 in 2 shoppers to spend more than Rp 3 million this Ramadan, with 22% expecting to spend over Rp
                        5 million. </i> </li>
                <li><i>Cross-channel shopping journeys set to gain popularity, with online discovery leading the way.
                    </i></li>
                <li><i>Glance smart lock screen witnessed a 30% increase in time spent and 23% rise in engagement rates
                        during Ramadan. </i></li>

            </ul>
        </div>
        <p><span class="bold">Indonesia,12th February 2025: </span>
        </p>
        <p>Ramadan, a holy month for millions of Indonesian people, culminates in a time of considerable cultural and consumer activity. Glance, the world’s leading smart lock screen platform, released its ‘Ramadan 2025 at a Glance’ report today offering marketers key actionable user insights and winning strategies for the season. The findings reflect how Glance with a user base of 30 million in Indonesia has successfully disrupted evolving content consumption trends in the country, especially during Ramadan. </p>
        <p>This report, based on consumer behaviour on Glance during last year’s Ramadan period (11th March to 10th April 2024), highlights diverse user interests. Content around Mudik resonated deeply with Indonesian users and saw a staggering 917.5 million glances and 27 million taps. Ramadan recipes were a huge hit, as families prepared for Suhoor and Iftar, generating an impressive 380 million glances and 7 million taps. The fervour extended to users discovering stories around Eid traditions, with 185.6 million glances and 4.3 million taps, emphasizing the richness of shared heritage. Gaming recorded 37.9 million gameplays from consumers, who also spent 298 million hours watching video content. Fashion and health-related topics also captured significant user interest.&nbsp;</p>
<p>As per the report, user activity peaked on the Glance smart lock screen platform primarily during the daytime before Iftaar, as users dedicated significant time to their mobile phones before breaking their fast. This period saw a surge in time spent on gaming (leading with almost 65% users), OTT and streaming services, and religious apps, particularly.&nbsp;</p>
<p><strong>Bikash Chowdhury, Chief Marketing Officer at InMobi and Glance</strong> stated, <em>"Indonesian consumers are at the forefront of the digital revolution and among the most active mobile internet users in the Asia-Pacific region. They have made ‘glancing’ a massive phenomenon in the country, engaging with content across entertainment, gaming, and trends, while brand marketers tap into this behaviour to connect meaningfully with their audiences. We are excited to see Glance’s growth story continue to unfold in Indonesia in the coming years.”&nbsp;</em>&nbsp;</p>
        <div style="border: 1px solid black;padding: 12px;">
            <p class="bold">Top findings at a glance</p>
            <div style="margin-left:10px;">
                <p>1. 298.6 million hours spent on video </p>
                <p>2. Mudik related content had 917.5 million glances, 27 million taps </p>
                <p>3. Clothing and accessories were the leading shopping category </p>
                <p>4. Top 3 apps: Gaming, OTT/streaming, religious </p>
                <p>5. 3 in 5 consumers shopped on mobile at least once a week. </p>
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        <p>Additionally, the results of a survey conducted on Glance users between 13th and 23rd December 2024 revealed fascinating insights into consumer plans and preferences around shopping during Ramadan. More than half of Glance users reported an increase in their budgets this Ramadan, with 50% of shoppers expecting to spend over Rp 3 million and 22% anticipating expenditures above Rp 5 million. The report also highlights that nearly 58% of Indonesian shoppers prefer to complete their Ramadan shopping four weeks before the holy month begins.  </p>
        <p>Big ticket items like jewelry didn't feature on top of the shopping list of Indonesian consumers. Instead, purchase patterns appeared to be more personal and meaningful, reflecting the mood of festive celebration. Clothing and accessories were the top category in both online and offline formats, at 66% and 61%, respectively. Confectionary gifting was also a popular choice across both the channels. Additionally, online shoppers showed a   preference for home appliances (38%), beauty products (34%), and gadgets (34%). The offline shoppers prioritized groceries for home-cooked meals (53%), home décor (44%), and DIY hobbies (41%).  </p>
       
        <p><em>“Glance has profoundly impacted how Indonesian consumers engage with content during Ramadan where the platform saw a 30% increase in time spent and a 23% rise in engagement rates. This transformative shift presents marketers with an extraordinary opportunity to connect with an active audience building brand salience through tailored communication during this important period,”</em> said<strong> Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi</strong>.&nbsp;&nbsp;</p>
<p>Glance is an AI-driven platform providing diverse, serendipitous experiences directly on the lock screens of Android smartphones, including games, news, sports, fashion, entertainment, shopping, and more. Partnering with reputed publishers, developers and content providers, Glance delivers personalized, relevant content without requiring users to unlock their phones, search or download multiple apps. Marketers can use Glance as a platform during Ramadan to engage these consumers with one-tap journeys, AI-powered targeting, and immersive experiences accessible from the smart lock screen.&nbsp;</p>
<p>Access the entire report here: <a href="https://glance.com/advertising/insights/ramadan-marketing-guide-2025-indonesia#landing-tile">https://glance.com/advertising/insights/ramadan-marketing-guide-2025-indonesia</a>&nbsp;</p>
<p><em>*Glances – Number of times the Glance card was seen  </em>&nbsp;</p>

        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

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Over 50% Indonesian consumers plan to increase shopping budgets this Ramadan: Glance report 

The partnership will transform how millions of Indians stay safe and prepared through real-time critical weather updates on their lock screen

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        <p><span class="bold">Bangalore, 27 January 2025: </span>
            </p><p>The India Meteorological Department (IMD) and InMobi’s <a href="https://www.1weatherapp.com/">1Weather</a>, a global leading weather app, have formed a unique strategic partnership to deliver national weather warnings and alerts to millions of Indians on their Glance-enabled smartphone lock screens.</p>
            <p>The Letter of Agreement (LoA) between IMD and InMobi will enable 235 million Indian smartphone users to stay informed about critical weather conditions instantly, without having to unlock their phones. This distinctive experience will not only help citizens stay safe and prepared but also facilitate swift action at scale during emergency situations.</p>
            <p>IMD employs advanced numerical weather prediction models to analyze and forecast critical weather conditions, continually enhancing this capability. Long-term and large-scale weather alerts for events such as cyclones, low-pressure systems, and depressions can be predicted 3 to 5 days in advance, allowing people to prepare and minimize potential loss of life or property. Additionally, hyper localised alerts provide timely warnings for short-term events such as localised heavy rainfall, thunderstorms, hailstorms, or dusty winds which may last only for a few hours. The distribution of these alerts will now be accessible directly on smartphone lock screens, enabling wider reach and quicker dissemination of critical information with the help of 1Weather and Glance.</p>
            <p>Glance is an AI-driven platform that delivers diverse, personalized, relevant, and serendipitous experiences directly to the lock screens of Android smartphones, allowing the users to access content without unlocking their phones, searching or downloading multiple apps. This makes it an essential platform for timely content such as weather alerts, enabling people to notice and act instantly. Additionally, localisation plays an integral part of this communication as Glance can adapt alerts to suit the location and visual preferences of users across different regions, ensuring the information is accessible and easily understood by people throughout the country.</p>
            <p><strong>Dr. Mrutyunjay Mohapatra, Director General, IMD </strong>said,<em> "IMD is continuously enhancing its capabilities to improve weather and climate services. As we celebrate the 150-year milestone, we are further committed to innovating to build a better climate future for India. With the use of smart AI and strategic partnerships such as InMobi and 1Weather, we are optimistic of achieving newer and quicker ways of sharing life-saving weather alerts.”</em></p>
            <p><strong>Srikanth Subramanian, Vice President and General Manager of 1Weather</strong>, said,<em> “At 1Weather, we believe that this first of its kind collaboration, between 1Weather and IMD, will alert users ahead of time on severe weather right on their Android lock screens, and help them prepare better, saving precious lives in the process. We truly believe in helping people own their day with actionable weather insights. After success in the USA, we are hoping to reshape the climate story in India too and make a larger difference to society at large.” </em>&nbsp;</p>
            <p>The weather alerts feature represents Glance's commitment to social responsibility through its Glance for Good program. This initiative uses Glance's AI-powered platform and vast reach to leverage its platform for social impact, which includes initiatives in public safety, disaster preparedness, and community well-being.</p>
            <p><em>"Weather affects everyone, from daily commuters to farmers. Through Glance for Good, we're democratizing access to critical weather data and ensuring it reaches those who need it most,"</em> added <strong>Bikash Chowdhury, Chief Marketing Officer at InMobi and Glance</strong>. <em>"Our mission is to use technology not just for information and experiences, but as a force for social good."</em></p>
            <p>These live updates will be available soon on the Glance lock screen and later through the 1Weather app, which is available on the Google Play Store, across all major Android smartphone brands in India. 1Weather is one of the top 5 weather apps in the USA and LATAM regions.</p>
           
            <p><strong>About&nbsp;InMobi</strong></p>
<p class="font-small">InMobi is a consumer technology company dedicated to revolutionizing how the world engages with mobile devices, features platforms for consumers and businesses. InMobi has commercial synergies with Glance, an AI-powered platform that brings personalised content to lock screens on smartphones and ambient screens on TV. &nbsp;InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. Emanating out of Bangalore, InMobi also maintains corporate offices in Singapore and San Mateo, California. Learn more at <a href="https://www.inmobi.com/">inmobi.com</a>.</p>
<p><strong>About 1Weather </strong></p>
<p class="font-small">1Weather is one of the world’s leading weather apps, trusted by over 100 million users globally. We deliver precise, reliable and real-time weather forecasts, helping people make the most of their day with actionable insights. Whether it’s planning for the week or staying prepared for severe weather, 1Weather brings accurate, hyperlocal forecasts directly to your fingertips. Available in over 50 languages and across multiple platforms, 1Weather ensures you’re always ready to own the day for whatever the weather brings. For more information: <a href="https://www.1weatherapp.com/">www.1weatherapp.com</a>.&nbsp;</p>
<p><strong>About IMD</strong></p>
<p class="font-small">India Meteorological Department was established in 1875. It is the National Meteorological Service of the country and the principal government agency in all matters relating to meteorology and allied subjects.</p>
  
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India Meteorological Department and 1Weather bring weather alerts to 235 million Indians on their Glance Lock Screen 

Glance, world’s leading smart lock screen platform, has teamed up with Amazon MX Player, Amazon’s free video streaming service, to take Indian stories to new heights

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        <p><span class="bold">Bangalore, 23 December 2024: </span>
            Glance, world’s leading smart lock screen platform, has teamed up with Amazon MX Player, Amazon’s free video streaming service, to take Indian stories to new heights, reaching millions of viewers across the country. This partnership combines Glance smart lock screen, which reaches over 235 million devices in India, with Amazon MX Player’s youthful shows, creating a powerful new way for audiences to discover and enjoy fresh, exciting shows. </p>
            <p>Together, Glance and Amazon MX Player have partnered for over 10 popular shows this year, including the popular shows like <em>Playground Season 4, Yeh Meri Family</em>, <em>Naam Namak Nishan</em>, and <em>Ishq In The Air</em> engaging more than 235 million users through Glance. These shows, which focus on diverse themes such as young love, family dynamics, gaming, valour, resonate strongly with both Glance and Amazon MX Player’s audiences.</p>
            <p>One of the standout moments of this partnership was <em>Playground Season 4</em>, a hit gaming reality show on Amazon MX Player. Glance became a part of the show with a special task called <em>"Ask Me Anything by Glance”, </em>where the lock screen was integrated into the show’s story. Contestants interacted with the Glance smart lock screen, and the engagement with fans reached new heights, creating a deeper connection with the audiences.</p>
            <p>Speaking about the partnership, <strong>Bikash Chowdhury, Chief Marketing Officer at Glance</strong>, said, <em>"With over 235 million active users in India, ‘glancing’ has become a powerful way to discover personalized content and experiences right from the Smart Lock Screen, with meaningful entertainment leading the charge as one of the top categories. Glance's unique platform and partnership with Amazon MX Player, a premier OTT destination for India’s youth, will take content discovery to new heights, helping young audiences easily connect with stories that speak to their ambitions."</em></p>
            <p><strong>Aruna Daryanani, Director, Amazon MX Player</strong> added, <em>“At Amazon MX Player, we are attempting to engage with our audiences to engage with our audiences through unique and innovative avenues. Glance’s massive reach across India, combined with its AI-powered lock screen, has been a great enabler for us to build awareness for Amazon MX Player’s new shows. Glance’s ability to engage users in real-time with relevant content has enabled us to connect with millions of viewers across India. We’re excited to continue exploring new ways to collaborate and bring more stories to life.”</em></p>
            <p>Both services are combining their strengths in content discovery, marketing, and user engagement to create richer experiences and bring more stories to life for audiences across the country.</p>
            <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>
  
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Glance and Amazon MX Player partner to revolutionize how India consumes content over mobile

Partnership aims to transform India’s upskilling landscape by making programs easily accessible to everyone

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            <p class="bold">Key Highlights</p>
            <ul class="un-ord">
                <li><i>Program will touch 235 million Glance users on their smart lock screen, 47% of whom are under 24, a key demographic for national progress </i> </li>
                <li><i>Within three weeks of its launch, upGrad’s content has garnered 100 million glances on the lock screen</i></li>
    
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        <p><span class="bold">India, 18 December 2024: </span>
            Glance, the world’s leading smart lock screen platform has partnered with upGrad, one of Asia’s largest integrated learning skilling and workforce development companies, to unlock critical upskilling opportunities for millions of young Indians. Through this partnership, upGrad is providing free courses under its Intern-Zip program on Glance Smart Lock Screen. This partnership is part of “<strong>Glance for Good” </strong>program, that leverages the power of Glance Smart Lock Screens to foster personal growth and drive positive social change.</p>
<p>upGrad’s Intern-Zip is designed to impart essential, job-ready skills to the youth between 20 and 24 years of age. Glance reaches over 235 million users every day, 47% of whom are under 24 years of age. This makes Glance an ideal platform in terms of scale and relevance for upGrad to reach its intended beneficiaries. Within three weeks of the launch of the partnership, upGrad’s content has garnered over 100 million views (glances) on lock screens.</p>
<p>Most young Indians start their day with Glance Smart Lock Screen as early as 6 am. By bringing Intern-Zip to Glance’s users on their lock screens, this initiative aims to address the 13.4% unemployment rate among graduates by helping them build their professional futures with confidence and competence. Courses offered under this initiative cover foundational topics such as technical savviness, soft skills and professional development.</p>
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    <p style="font-size:80%">Users get a prompt on their Glance smart lock screens which include a summary of the Intern-Zip program along with a tappable link to apply. When users click on the link, they will be redirected to upGrad link for more details as well as to apply for the program.</p>
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<p><strong>Piyush Shah, Co-founder of InMobi and COO &amp; President of Glance</strong>, said, <em>"With Glance, we’re not only reaching millions—we’re empowering them to seize opportunities and inspire them to discover something new every moment. By bringing upGrad’s workforce-ready content directly on smart lock screens, we’re equipping users with technical expertise, soft skills, and professional development tools. We’re creating a platform that fuels career growth, closes the skills gap, and directly contributes to India’s future.”&nbsp; </em></p>
<p><em>“India has now become a global epicentre of learning and skilling, and this is the most opportune time, we could really scale our value proposition to a different demographic altogether,”</em>&nbsp;said<strong> Mayank Kumar, Co-founder of upGrad.</strong>&nbsp;<em>"We notice a steady migration of individuals to service-based economy and AI-first businesses. This makes it crucial to provide the new generation with the right support, guidance and empowerment to shape their professional trajectories. Partnering with Glance allows us to expand our reach and leverage smart tech integration, further reinforcing our&nbsp;commitment to this cause.“</em></p>
<p>With over 50% population under 25, India holds a demographic advantage that, if effectively utilized, can drive long-term economic growth Investment in upskilling initiatives can enhance labour market resilience, make youth job-ready, and address the evolving needs of a tech-driven economy.</p>
<p><em>“As India works towards becoming a $5 trillion economy, a skilled, adaptable workforce is essential for sustaining growth and solidifying the nation’s standing as a global talent hub,”</em> said <strong>Bikash Chowdhury, Chief Marketing Officer at Glance. </strong><em>“Our goal with <strong>Glance for Good</strong> program is to harness our massive user base in India, and ease of access to content on the lock screen to inspire positive behaviour and actions that drive large-scale, real-world impact. This partnership with upGrad is a big step in that direction.”</em></p>
<p>Glance is an AI-driven platform that delivers a diverse range of engaging experiences directly on Android lock screens, including updates, sports, games and shopping, available in seven Indian languages. By partnering with reputable publishers and developers, Glance's AI curates premium content tailored to each user’s preferences. This allows users to access relevant information seamlessly, without the need to unlock their phones or navigate through multiple apps.&nbsp;&nbsp;</p>

            <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>
  
        <p class="bold">About upGrad</p>
        <p>Started in 2015, upGrad is one of Asia’s largest integrated Learning, Skilling, and Workforce Development Companies. upGrad offers a range of online &amp; hybrid skilling programs, Certifications, and Bootcamps under its B2C portfolio. It also facilitates top Indian and global universities to offer their Diploma, Master’s and Executive Doctorates. Additionally, select programs are tailored for Enterprise clients under the corporate skilling division, along with other recruitment and staffing services. </p>
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Glance brings upGrad’s Intern-Zip program to Smart Lock Screens as part of “Glance for Good” Initiative

Glance, a leading consumer technology company, has unveiled Glance TV, a pioneering feature that transforms idle, ambient TV screens into dynamic, AI-powered smart surfaces

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            <img src="https://glance-web.glance-cdn.com/Airtel_logo_c16a6a56b0.png" alt="Airtel Logo">
            <img src="https://glance-web.glance-cdn.com/Glance_logo_04defb5ddd.png" alt="Glance Logo">
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            <p class="bold">Key Highlights</p>
            <ul class="un-ord">
                <li><i>Glance TV transforms idle, ambient TV screens into dynamic, AI-powered smart surfaces, offering a truly unique and immersive experience.  </i> </li>
                <li><i>The platform delivers live, personalized content on connected TVs when the screen is idle and not in active use </i></li>
                <li><i>Glance aims to expand this innovative platform to global markets in the near future </i></li>
    
            </ul>
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        <p><span class="bold">India, 11 December 2024: </span>
            Glance, a leading consumer technology company, has unveiled <strong>Glance TV, a pioneering feature that transforms idle, ambient TV screens into dynamic, AI-powered smart surfaces</strong>, setting a new benchmark in the connected TV (CTV) industry. The platform launches in India with Airtel as its first partner, allowing customers to experience Glance TV through Airtel Xstream devices powered by Android TV OS. </p>  
            <p>Glance TV redefines how connected TVs can serve users, turning passive moments into engaging experiences . Unlike traditional screens that remain static, Glance TV delivers live, personalized and real-time content even when the TV is not in active use. This always-on, immersive experience ensures the screen stays engaged, providing entertainment and updates tailored to individual interests. &nbsp;</p>
            <p>In the first phase of its deployment, Glance TV has been rolled out on over one million Airtel Xstream devices, with users engaging for an average of 200 minutes across three sessions per day. The platform aims to be available on four million devices in India by June 2025, with plans to expand into select global markets in the near future.&nbsp;</p>
            <p>With content sourced from a large network of leading publishers, Glance TV offers live and trending content, across multiple <strong>categories such as breaking news, entertainment, sports, business, financial, automobiles, and technology</strong>. It is currently available in English. &nbsp;</p>
            <p>One of the key features of Glance TV is its live updates, which allow sports enthusiasts to stay informed with real-time scores, detailed statistics, and comprehensive scorecards. Additionally, users can access a weather widget, providing all the essential details to help plan their day. Together, these features make Glance TV a comprehensive destination for both real-time and relevant information. &nbsp;</p>

            <p><strong>Siddharth Sharma, CEO - Airtel Digital TV, Bharti Airtel, said, </strong><em>"Customers are increasingly moving away from traditional entertainment, seeking platforms that offer more value. Our strategic partnership with Glance will elevate customer experience by delivering interactive features that enables access to advanced AI technology directly through their TVs. We are excited to provide our customers with this enhanced experience and hope they make the most of it."</em>&nbsp;</p>
<p><strong>Piyush Shah, Co-founder at InMobi, and President &amp; COO at Glance, said, </strong><em>"Glance TV marks a groundbreaking step in redefining televisions as intelligent, AI-powered platforms that go beyond traditional media consumption. It elevates TVs from mere entertainment devices to dynamic surfaces that engage, connect, and inspire users, creating a seamless blend of content and interaction. Glance TV reimagines the very essence of the TV experience." </em>&nbsp;</p>
<p>He further added, <em>"Our partnership with Airtel is instrumental in scaling this vision, combining their robust ecosystem with our cutting-edge AI technology to unlock new possibilities for television."</em>&nbsp;</p>
<p>Globally, connected TVs are transforming the entertainment landscape. In India, this market has seen remarkable growth, expanding to over 40 million in 2024, driven by affordable smart TVs and improved internet connectivity. These devices are redefining content consumption and solidifying their position at the heart of the future digital ecosystem.&nbsp;</p>
<p>Glance, a pioneer in building smart surface experiences, is reshaping how users engage with devices. From revolutionizing lock screens which are currently present on over 450 million smartphones worldwide, to launching its innovative Glance TV product, Glance is redefining internet consumption by delivering dynamic and personalized content across multiple device surfaces.&nbsp;</p>

    
    
            <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>
  
        <p class="bold">About Bharti Airtel Limited</p>
        <p>Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 15 countries across India and Africa. The company also has its presence in Bangladesh and Sri Lanka though its associate entities. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud based communication. For more details visit <a href="https://www.airtel.com">www.airtel.com</a>&nbsp;</p>
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Glance and Airtel Digital TV partner to launch Glance TV, Transforming Idle Screens into Smart Experiences 

The ‘I Glance, I Know’ campaign is part of Glance’s #YehSmartHaiBoss initiative, which highlights how effortlessly Glance keeps you informed.

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        <p><span class="bold">Bangalore, 05 December 2024: </span>
            Glance, the world’s leading smart lock screen platform, is back with another buzzworthy campaign. This time, Glance has teamed up with Indian Paralympic champion and javelin star, Navdeep Singh for its latest ‘I Glance, I Know’ campaign. In a humorous and engaging film, Navdeep steps into a royal avatar to showcase how Glance makes staying informed effortless. </p><p>Millions of young people today are living in bustling metro cities far from home, pursuing their dreams and ambitions. Unfortunately, many face judgment and disrespect from peers and society, which can undermine their confidence. Glance’s #KeepItKezual campaign aims to empower these individuals by shifting the focus away from superficial aspects like pronunciation or style, and instead encourage them to value substance and intelligence.</p>
            <p>From breaking news to trending entertainment, sports, and gaming, Glance transforms Android lock screens into a personalized, real-time content experience —no unlock, search or downloads required, just instant access to what users love. Powered by AI, Glance redefines simplicity and discovery, giving over 235 million Indians access to everything they need to know in just a glance.</p>
            <p>The campaign video takes viewers on a hilarious journey where tradition meets technology, as Navdeep Singh transforms into a witty, modern-day maharaja. With playful banter, charming encounters, and his regal flair, Navdeep captivates audiences while showcasing Glance’s magic—turning every glance at your lock screen into a moment of discovery. From quick-witted exchanges with his guards to a royal rendezvous with the queen, every scene pulses with humour, charm, and Glance-powered insights. The catchphrase “I Glance, I Know” echoes throughout the film, perfectly blending entertainment with purpose for Gen Z and millennials.</p>
            <p><a href="https://www.instagram.com/reel/DDEzAVziNex/?igsh=dmZiYjFnN3YyZWU3" target="_blank" style="color: blue;"><strong><strong>Link to the campaign</strong></strong></a></p>
            <p>In a world of doomscrolling, Glance’s campaign reminds users how fun and empowering it is to stay effortlessly informed, anytime, anywhere. Commenting on the campaign, <strong><strong>Navdeep Singh, </strong></strong>said, <em><em>“</em></em><em><em>Collaborating with Glance has been an extraordinary journey. Their vision, creativity, and dedication has brought my story to life in a way that truly resonates with audiences. This project is more than just a film; it’s a testament to the power of resilience, determination, and the ability to dream big.”</em></em></p>
            <p><strong><strong>Bikash Chowdhury, Chief Marketing Officer at Glance, said, </strong></strong><em><em>“We are delighted to collaborate with Navdeep Singh for this campaign. Navdeep’s inspiring journey and his ability to connect with millions through his resilience and determination make him an ideal partner for Glance. With our platform’s extensive reach of over 235 million users across the country, this campaign celebrates the joy of staying informed and engaged in real-time. At Glance, we believe that knowledge is empowering, and we aim to inspire users to explore the world with curiosity, confidence, and the power of a glance.”</em></em></p>
            <p>The ‘I Glance, I Know’ campaign is part of Glance’s #YehSmartHaiBoss initiative, which highlights how effortlessly Glance keeps you informed—no searching, unlocking, or downloads needed. Other standout campaigns under #YehSmartHaiBoss include Bigg Boss, Vijender Singh Chauhan’s #KeepItKezual, and the charming mother-son film featuring Sutapa Sikdar and Babil Khan. Together, these powerful campaigns have boosted Glance’s share of voice, leaving a lasting impression across audiences. The <strong><em><strong><em>‘I Glance, I Know’</em></strong></em></strong> campaign was released on Glance’s social media channels and is receiving a lot of love from viewers across the country.</p>
            
        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

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Para-athlete Champion Navdeep Singh Trades Tracks for a Crown in Glance’s Hilarious and Heartwarming ‘I Glance, I Know’ Campaign

With over 117 billion glances and 2 billion taps, Glance Smart Lock Screen has become an integral part in the daily lives of Indonesian users. 

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            <p class="bold">Key Highlights</p>
            <ul class="un-ord">
                <li><i>The Glance Smart Lock Screen Trends Report Indonesia 2024 highlights users' content consumption patterns on Smart Lock Screens  </i> </li>
                <li><i>Glance is deeply embedded in the daily routines of over 30 million Indonesian users, offering instant access to news, entertainment, and cultural moments.  </i></li>
                <li><i>With nearly half of user interactions being spontaneous, Glance enables brands to achieve high engagement and Return on Ad Spend (ROAS) through serendipitous discovery and seamless one-tap connections. </i></li>
            
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        <p><span class="bold">Indonesia, 18 November 2024: </span>
            </p><p>Glance, the world’s leading smart lock screen platform today unveiled the <strong><a href="/insights/2024/glance-indonesia-lock-screen-trends-report-2024">Glance Smart Lock Screen Trends Report Indonesia 2024, </a></strong>highlighting <em>“glancing” </em>as a digital phenomenon in Indonesia, the world’s fourth-largest smartphone market. The report developed in collaboration with Mindshare and covering data from January to September 2024, shows that over 30 million Indonesian users are now interacting with Glance for personalized content and experiences. In just nine months, users have collectively recorded more than 117 billion glances* and 2 billion taps, underscoring Glance’s seamless integration into the daily lives of Indonesian users.&nbsp;</p>
            <div style="border: 1px solid black;padding: 12px;">
                <p class="bold">Snapshot of 2024</p>
                <div style="margin-left:10px;">
                        <p>1. Total number of active users - 30 mn </p>
                        <p>2. Total number of glances - 117 bn </p>
                        <p>3. Total number of taps - 2.1bn taps </p>
                        <p>4. Top 5 content categories - Travel &amp; Lifestyle (19%), Sports (18%), Entertainment (16%), Food (14%) and Technology (14%) </p>
                </div>
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            <p>Indonesian consumers are deeply connected to their cultural roots and are increasingly using Glance Smart Lock Screen to <strong>honor traditions and celebrate heritage</strong>. On Independence Day, over 1.1 billion glances reflected national pride as users engaged with content celebrating Indonesia’s milestones. Ramadan saw a remarkable 1.9 billion glances, with Indonesian users turning to Glance for recipes, wellness tips, and faith-based reflections. During the Pilkada (regional elections), Glance recorded 660 million glances, as citizens closely followed this important democratic event. These powerful numbers showcase how Glance is enabling Indonesian users to stay informed, preserve tradition, and celebrate their cultural identity in today’s digital era.&nbsp;</p>
            <p>Beyond cultural content, Indonesian consumers are turning to Glance to <strong>enrich their daily lives</strong>. Health and wellness topics alone received 3.9 billion glances, with beauty content close behind at 3.6 billion, reflecting a collective focus on well-being and self-care. By providing easy access to curated fitness, wellness, and beauty content right on the lock screen, Glance is empowering users to make positive lifestyle changes effortlessly.&nbsp;</p>
            <p>Glance has emerged as an important destination for <strong>real-time information and entertainment</strong> in Indonesia, the report found. News content led the way, with 7.2 billion glances and 152 million taps, offering users immediate access to real-time updates. Gaming also kept users engaged, with free-to-play games played more than 277 million times on the platform. The report further reveals that users spent over 240 million hours watching curated videos on trending topics, highlighting Glance’s role as an all-in-one source for entertainment and lifestyle inspiration.&nbsp;</p>
            <p><strong>Bikash Chowdhury, Chief Marketing Officer, Glance</strong>, said, <em>“Our journey in Indonesia has been nothing short of inspiring. In just a few years, Glance has become a trusted and respected platform, deeply woven into the daily lives of Indonesian users. We’re excited to see how deeply our platform has resonated as a daily source of news, entertainment, and inspiration. Our journey has only just begun, and we’re looking forward to scaling further and pushing the boundaries of innovation to create even more valuable experiences that blend effortlessly into the lives of our users in the country.”</em>&nbsp;</p>
            <p>The report also highlights that nearly half of consumer journeys (45-50%) on Glance are spontaneous, providing brands with a unique opportunity to engage audiences through moments of serendipitous discovery and seamless one-tap interactions. Through the Glance Smart Lock Screen, developers can enable effortless exploration, increase app downloads, and deliver strong Return on Ad Spend (ROAS) for advertisers.&nbsp;</p>
            <p><strong>Vasuta Agarwal, Chief Business Officer of InMobi Consumer and Performance Advertising</strong>, commented, <em>“Glance has transformed the smartphone experience for Indonesian users by delivering all their daily needs on a single platform which has unlocked a new level of engagement, allowing brands to connect with audiences beyond traditional ways. This is a tremendous opportunity to reshape how brands interact with users, creating a mutually beneficial relationship that is both dynamic and meaningful.”</em>&nbsp;</p>
            <p><strong>Sudesh Puthran, Managing Director, Mindshare</strong>, added, <em>"The advertising ecosystem must change how it connects with consumers, creating simplified consumer journeys, relevant, interactive experiences, and authentic content. Glance meets Indonesian users’ demands by capturing big moments, tailoring experiences to the time of the day and offering deeply immersive and connected journeys that bridge the online and offline worlds. This has led to meaningful work which has positively impacted some of Indonesia's leading brands."</em>&nbsp;</p>
            <p>Glance is an AI-driven platform that offers a wide range of experiences <strong>directly on the lock screens of Android smartphones</strong>. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnership with reputed publishers, content partners, and developers. Glance’s AI personalizes these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this <strong>without needing to unlock their phones or download multiple apps or spend time searching for content.</strong>&nbsp;</p>
            <p><em>*glances - number of times the Glance card was seen</em>  &nbsp;</p>

        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

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'Glancing' Sparks a New Digital Trend in Indonesia, World's Fourth-Largest Smartphone Market 

The partnership brings one-tap shopping to Android lock screens, enhancing speed and convenience for millions of shoppers across CPG categories

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<h2>The partnership brings one-tap shopping to Android lock screens, enhancing speed and convenience for millions of shoppers across CPG categories</h2>
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          <p class="bold">Key Highlights</p>
          <ul class="un-ord">
              <li><i>Direct interaction from Glance's smart lock screens guides users seamlessly to Swiggy Instamart’s product pages for swift and effortless purchases </i> </li>
              <li><i>Integration with Glance and InMobi Exchange enables targeted advertising across thousands of premium apps, enhancing campaign reach and effectiveness </i></li>
              <li><i>Initial campaigns with five leading CPG brands showed a 10-20% increase in sales and significant market share gains</i></li>
  
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      <p><span class="bold">Bangalore, 22 October 2024: </span>
        Glance, the world’s leading smart lock screen platform, and Swiggy Instamart, India’s pioneering quick commerce platform, have announced a disruptive partnership to launch a one-tap purchase feature directly from Glance’s smart lock screens. This allows CPG brands on Swiggy Instamart to connect with over 230 million active users from the lock screen of their smartphones, making it easier for users to go from product discovery to purchase.</p>  

        <p>With 4 out of 5 new Android users in India interacting with Glance’s smart lock screen as their first point of contact, Glance has emerged as the premier discovery platform for brands. Their presence on the most prominent screen of the smartphone enables brands to connect with consumers early, driving both awareness and purchase decisions with ease.</p>
<p>Through this partnership, Glance looks to deliver impactful brand communication directly to users' lock screens at optimal intervals, sparking interest in products and making it easy for users to take action. With a single tap on branded promotional content, users are seamlessly redirected to the corresponding product page on Swiggy Instamart, enabling a quick and effortless purchase for consumers</p>
<p>To deliver this experience, Glance leverages Swiggy Instamart’s user behaviour and preference data to create sharply defined audience cohorts, allowing CPG brands to target consumers more effectively. By combining Swiggy’s user affinity signals with Glance’s engagement metrics, this data-driven approach ensures that promotions reach the right audience at the right time, improving purchase intent and conversion rates for brands.</p>
<p>Glance and Swiggy Instamart have rolled out this innovative approach with five leading CPG brands, including a well-known energy drink that saw a 20% increase in its baseline sales, and a leading nutrition supplement brand that recorded a 10% rise in sales and a 7% gain of market share growth on the platform. On average, these brands experienced over 10% uplift in sales, driven by both existing and new customers, demonstrating the potential of the Glance smart lock screen to drive meaningful consumer action.</p>
<p><strong>Vasuta Agarwal, Chief Business Officer, of InMobi Consumer and Performance Advertising, said, </strong><em>“</em>We are excited to partner with Swiggy Instamart to transform the way India’s CPG brands drive growth on quick commerce. By integrating Glance’s premier screen presence, targeting capabilities and reach of over 230 million users with Swiggy Instamart’s quick commerce convenience, we are setting a new standard for brand engagement in today’s fast-paced digital landscape. With one-tap purchases directly from lock screens, we aim to empower CPG brands to connect with consumers in real-time, effortlessly turning intent into action.”</p>

<p>Glance has deep integration with InMobi Exchange which allows Glance and Swiggy audiences to extend their advertising campaigns to mobile app users across around 30,000 apps in India. Homegrown InMobi Exchange is one of the biggest and most addressable mobile exchanges which allows brands to seamlessly extend their campaigns on other premium apps.</p>

<p><strong>Amitkumar Banka, Head of Growth Marketing</strong><strong>, Swiggy said, </strong><em>“</em>Glance smart lock screen has proven to be a powerful first touchpoint for Android users, driving meaningful results for CPG brands on Swiggy Instamart. As Swiggy Instamart continues to grow, we’re excited to collaborate with Glance to engage users instantly, creating real-time connections that translate into tangible business results.”</p>
<p><strong>Kashish Vasandani, Director Growth, Swiggy</strong><strong>, said, </strong>“This unique partnership between Glance and Swiggy allows brands on our platform to seamlessly reach their audience on either the lock screens of their smartphones or within 1000’s of other premium apps that consumers use via InMobi Exchange.”</p>
<p>Glance and Swiggy Instamart aim to replicate the success of initial campaigns across hundreds of CPG brands converting everyday lock screen interactions into measurable business outcomes.</p>
<p>Glance is an AI-driven platform that delivers a wide range of engaging experiences directly on Android lock screens, including games, entertainment, news, sports, and shopping, all available in seven Indian languages. By partnering with reputed publishers and developers, Glance's AI curates premium content tailored to each user’s preferences. This allows users to access relevant information seamlessly, without unlocking their phones or navigating through multiple apps.&nbsp;</p>
      <p class="bold">About Glance</p>
      <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
          platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
          lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
          enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
          destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
          unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
          more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
          <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
          <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
      </p>

      <p class="bold">About Swiggy</p>
      <p>Swiggy is India’s pioneering on-demand convenience platform, catering to millions of consumers each month. Founded in 2014, its mission is to elevate the quality of life for the urban consumer by offering unparalleled convenience. With an extensive footprint in food delivery, Swiggy Food collaborates with nearly 2 lakh restaurants across 600+ cities. Swiggy Instamart, its quick commerce platform operating in 43 cities, delivers groceries and other essentials across 20+ categories in 10 minutes. Fueled by a commitment to innovation, Swiggy continually incubates and integrates new services like Swiggy Dineout and Swiggy Genie into its multi-service app. Leveraging cutting-edge technology and Swiggy One, the country’s only membership program offering benefits across food, quick commerce, dining out, and pick-up and drop services, Swiggy aims to provide a superior experience to its consumers.&nbsp;</p>
      <p>For more information, visit&nbsp;<a href="https://urldefense.com/v3/__http:/www.swiggy.com/__;!!JboVxjCXSME!Lj58nV71S9Dt11M0GEX3qRchiqCtRraJ5O8l58-t1p4aNfCUzc_HglMFIkcfkmXdqOsf9bPVuKCIPHNTvu7WjJpndVSC2ALE$">www.swiggy.com</a></p>

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Glance and Swiggy Instamart Join Forces to Make Quick Commerce Quicker

As India gears up for the festive season, Glance, one of the world's leading Smart Lock Screen platforms, has launched 'The Marketer's Guide to India's Festive Season.'

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            <p class="bold">Key Highlights</p>
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                <li><i>Survey finds, 91% of Indian consumers plan to shop this festive season </i> </li>
                <li><i>Mobile remains the preferred shopping platform, with 43% of consumers shopping via their devices
                        several times a week and 11% making daily purchases </i></li>
                <li><i>50% Glance users access e-commerce apps and 30% Glance users turn to quick-commerce apps
                        daily</i></li>
                <li><i>Glance offers several powerful solutions for advertisers and marketers to craft impactful,
                        hyper-personalized campaigns across over 230 million Smart Lock Screens </i></li>
            </ul>
        </div>
        <p><span class="bold">Bangalore, 03 October 2024: </span>
        </p><p>As India gears up for the festive season, Glance, one of the world’s leading Smart Lock Screen
            platforms, has launched <a href="https://glance.com/advertising/insights/festive-marketing-guide-2024">The
                Marketer's Guide to India's Festive Season.</a> The report highlights key consumer trends and evolving
            shopping behaviors, offering valuable insights that marketers and advertisers can leverage.&nbsp;</p>
            <div style="border: 1px solid black;padding: 12px;">
                <p class="bold">Other Key Insights</p>
                <ul class="un-ord">
                        <li>Top apps: E-commerce, music streaming, and OTT </li>
                        <li>
                        Shopping Influences: 33% of consumers are drawn to new trends and unique experiences, while 13% are inspired by celebrities and influencers.</li>
                        <li>Changing Festive Norms: 45% of consumers plan to host home gatherings, highlighting a shift toward more traditional celebrations.<br>Influence of Discounts: 78% are motivated by festive discounts, with flash sales and cashback offers influencing 61% of purchases.</li>
                        <li>Dining Trends: 55% prefer dining out, with dinner as the top choice, and 65% of Glance users are attracted to themed dining experiences, underlining the appeal of festive elements.</li>
                        <li>Retail Preferences: 72% favour multi-brand stores or malls, 70% prefer supermarkets, and about 40% seek unique in-store products and a superior shopping experience.</li>
                </ul>
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        <p>The report, based on a sample survey of mobile phone users in India, reveals that festive shopping remains
            strong, with 91% of respondents planning to make purchases. Over 77% respondents said they have increased
            their budgets compared to previous year while 25% have indicated a willingness to spend over ₹50,000. Mobile
            remains the preferred shopping platform for Indian consumers, with 43% of respondents planning to make
            purchases a few times a week and 11% shopping daily, according to the report. This year, 85% of respondents
            intend to use shopping apps during the festive season, up from 78% last year. The top five online shopping
            categories are clothing and accessories (87%), confectionery gift packs (64%), beauty products (61%), home
            décor (56%), and gadgets (53%).&nbsp;&nbsp;</p>

        <p>While online shopping leads the way, offline and hybrid shopping still hold a notable share. Thirteen per
            cent of respondents prefer shopping exclusively in-store, while 50% favour hybrid shopping
            experiences— a slight decline from 54% last year. The top five categories for offline shopping are
            jewellery (67%), clothing and accessories (63%), confectionery gift packs (51%), home appliances (44%), and
            home décor (44%).&nbsp;</p>

        <p><strong>Vasuta Agarwal, Chief Business Officer, InMobi, </strong>said<strong>,</strong>
            <em>“Glance’s strength lies in its ability to engage users directly from the lock screen, with
                50% of our users accessing e-commerce apps, and nearly 30% Glance users turning to quick commerce apps
                daily. This makes the lock screen a powerful platform, offering brands a unique opportunity to provide
                direct product visibility, engage high-intent audiences, and drive seamless conversions—all
                without the user even unlocking their phone.”</em>&nbsp;</p>

        <p><em>“Our report provides valuable insights into creating impactful, hyper-personalized campaigns across
                multiple platforms and touchpoints, with a special focus on Glance’s Smart Lock Screen, helping
                brands connect with consumers from their first mobile interaction,” </em>she added.&nbsp;&nbsp;
        </p>

        <p>For the report, Glance conducted an extensive survey of over 1,000 Indian mobile users to explore their
            festive spending intentions and preferences, identifying three distinct buyer personas.
            <strong><em>Experience seekers</em></strong> prioritize social connections and curated experiences, with 50%
            attracted to themed dining events and 37% driven by exclusive in-store activities.
            <strong><em>Convenience-savvy consumers</em></strong> focus on ease and efficiency, with 48% relying on
            quick-commerce platforms for last-minute purchases. <strong><em>Traditional enthusiasts</em></strong>
            emphasize rituals and culture, with 60% planning to dedicate time to home cleaning and decoration during the
            festive season.&nbsp;</p>

        <p>With a user base of over 230 million monthly active users in India, Glance is offering several powerful
            solutions for advertisers and marketers this festive season. These solutions enable seamless content
            discovery, effortlessly driving high-intent audiences to brand destinations. By combining engaging
            promotions with frictionless purchasing and offline integration, Glance maximizes impact across the entire
            customer journey.&nbsp;</p>

        <p>Glance is an AI-driven platform that delivers a diverse range of engaging experiences directly on Android
            lock screens, including games, live streaming, news, sports, and shopping, available in seven Indian
            languages. By partnering with reputable publishers and developers, Glance's AI curates premium content
            tailored to each user’s preferences. This allows users to access relevant information seamlessly,
            without the need to unlock their phones or navigate through multiple apps.&nbsp;</p>

        <p>To read the full report, please click <a href="https://glance.com/advertising/insights/festive-marketing-guide-2024">here</a>.&nbsp;</p>

        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

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25% Indian mobile consumers plan to spend over Rs 50,000 this festive season, reveals Glance’s Festive Report 

Gaming on Glance Smart Lock Screen by Nostra has witnessed 41% increase in Active Users between July 2023 to March 2024 

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        <h2>Snackable Gaming in India on the Rise; Nostra Draws in 115 Million Active Users with Hybrid Casual Games </h2>
        <p class="italic">Gaming on Glance Smart Lock Screen by Nostra has witnessed 41% increase in Active Users between July 2023 to March 2024  </p>

        <div>
            <p class="bold">Key Highlights:</p>
            <ul class="un-ord">
                <li><strong>Mobile Gaming Trends 2024 </strong>finds that gamers enjoy short, frequent sessions averaging 11 minutes each, exploring up to 3 games daily and playing up to 4 times a day</li>
                <li>32% of Nostra users engage with casual games, the most popular category on the platform</li>
                <li>Lucknow, Patna, and Hyderabad are the top gaming capitals of the country&nbsp;</li>
            </ul>
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        <p><span class="bold">Bangalore, 13 August 2024:</span> </p><p>Nostra, one of the largest free-to-play gaming platforms in India and Southeast Asia which is available on Glance Smart Lock Screen, today released the <strong><a href="https://nostra.gg/nostra-trends-report-2024.html" target="_blank">Mobile Gaming Trends 2024</a></strong>, highlighting the <strong>rise of snackable hybrid casual gaming in India. </strong>Nostra has now surpassed 115 million active users to its platform that engage in short-duration games that can be enjoyed during brief breaks throughout the day. The platform has witnessed a remarkable 41% increase in active users between July 2023 and March 2024, primarily driven by growing interest for ‘snackable’ games that do not require downloading.&nbsp; Gamers on Nostra engage in these quick sessions multiple times daily, averaging about 11 minutes per session, exploring up to three different games each day, and returning to their favourite titles up to four times a day. Notably, 72% of <strong>women gamers play daily and multiple times a day, a frequency on par with that of male gamers</strong>.&nbsp;</p>
        <p>Another compelling trend that Nostra has experienced is a <strong>substantial increase among young gamers</strong>, particularly those aged 18-24. Between July 2023 and March 2024 period, there was a 21% rise in young gamers, who now make up 71% of Nostra's user base. Casual games (32%) are their top choice, followed by arcade (31%) and racing (17%). Casual games continue to be a favourite among women gamers as well. These <strong>young gamers use gaming to relieve stress and anxiety, learn new skills, and challenge themselves daily</strong>.&nbsp;</p>
        <p>Casual games have become a global unifier, transcending economic, and cultural barriers. Nostra has been instrumental in this movement by collaborating with game developers and publishers worldwide to deliver top-tier free-to-play games directly to users' lock screens, making gaming universally accessible. Nostra is available on Glance, one of the world’s leading smart lock screen platforms that provides personalized content recommendations to over <strong>300 million active users</strong> across India, Southeast Asia, US, and Japan.&nbsp;This year, <strong>Nostra reported that 32% of its users engage with casual games, making it the most popular category on the Glance smart lock screen</strong>—a significant increase from 9% in the previous year.&nbsp;</p>
        <p>The report also found that nearly <strong>50% of the users are attracted to the platform's unique feature, which allows gameplay on the lock screen without the need for downloads.</strong>&nbsp;</p>
      
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            <p class="bold">Nostra (Current stats and preferences)</p>
            <ul class="un-ord">
                <li>Over 115 million monthly active users in India</li>
                <li>~11 minutes average daily time spent per user</li>
                <li><span class="bold">Current game library</span> - 500+ games across 15 categories</li>
                <li><span class="bold">User demographics</span> - Age group of 18 to 50+, 65% male and 35% female gamers</li>
                <li><span class="bold">Top 3 categories</span> - Casual (32%), Arcade (31%) and Racing (17%)</li>
                <li><span class="bold">Top 5 games played on Nostra</span> - Shape Shifting, Brain Test, Magic Princess, Draw to Fly, and Kingdom Fight, each crossing 19 million DAUs</li>
                <li><span class="bold">Top 5 gaming capitals in India</span> - Lucknow, Patna, Hyderabad, Mumbai and Delhi</li>
            </ul>
        </div>

        <p><strong>Deepak Venkataramani, Vice President &amp; General Manager, Nostra said, </strong><em>“Nostra is revolutionizing India's gaming ecosystem by transforming gaming into an always-on entertainment category. Unlike traditional gaming that demands long hours of play, we understand that for most, gaming is about those 10-minute breaks between activities. With nearly 50% of users appreciating our 'No Download' option and 46% valuing the ability to launch games from their lock screens, we're redefining convenience and accessibility in gaming. At Nostra, we are committed to enhancing this experience, continuously pushing boundaries to make gaming more accessible, enjoyable, and inclusive for everyone.”</em>&nbsp;</p>
        <p>Nostra continues to partner with game developers and studios globally to bring some of the best games on the smart lock screen, driving organic discovery and engagement at scale and helping game developers and studios reach millions of gamers from the day 1 at no cost.&nbsp;</p>


        <p class="bold">About Nostra</p>
        <p>Nostra is India and Southeast Asia's largest gaming platform and aims to become one of
            the biggest platforms for all gaming experiences globally. Nostra's vision is to create
            one of its kind rich entertainment-led gaming platform and contribute to the larger
            gaming ecosystem. It brings consumers engaging, simple ways to discover, play, watch,
            learn and compete through a rich variety of gaming experiences (instant, online, live,
            tournaments) that hits different for every gamer. Developers get innovative
            plug-and-play solutions and instantaneous access to passionate gamers, while brands
            leverage it for unique contextual engagement with their audiences. Nostra is owned by
            Singapore-headquartered consumer technology company, Glance.<br> For more information,
            visit <a href="https://nostra.gg" target="_blank">nostra.gg</a>
            <br></p>

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Snackable Gaming in India on the Rise; Nostra Draws in 115 Million Active Users with Hybrid Casual Games

Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with popular UPSC mock interviewer Vijender Singh Chauhan for their latest #KeepItKezual campaign

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        <p><span class="bold">Bangalore, 13 August 2024: </span>
            Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with popular UPSC mock interviewer Vijender Singh Chauhan for their latest <strong>#KeepItKezual </strong>campaign. The campaign is geared towards encouraging the adoption of Glance Smart Lock Screen, a platform that has already garnered a substantial user base of over 230 million monthly active users in India.</p>
<p>Millions of young people today are living in bustling metro cities far from home, pursuing their dreams and ambitions. Unfortunately, many face judgment and disrespect from peers and society, which can undermine their confidence. Glance’s #KeepItKezual campaign aims to empower these individuals by shifting the focus away from superficial aspects like pronunciation or style, and instead encourage them to value substance and intelligence.</p>
<p>The video starts with a young teenager who mispronounces a word, and his fellow classmate starts recording the so-called meme-worthy moment and urges others to join him. This is when Vijender Singh Chauhan, the coach steps up and talks about how it’s important for youngsters to focus on the subject, own their personalities and free themselves from judgement, because style over substance will not help win the long game. In his classic way, he ends the video by saying, <strong><em>“Toh smart Bano. Keep it Kezual,” </em></strong>highlighting the Glance Smart Lock Screen as an intelligent platform that caters to all users across the country and enhances user experience by providing everything directly on the lock screen, eliminating any need for search, click, and download.</p>
<p>Educator and motivational speaker, Vijender Singh Chauhan is a viral figure for all right reasons among today’s Gen Z. He is a professor at Delhi University’s Zakir Husain College and has been conducting mock UPSC interviews for nearly two decades now.</p>
<p>Commenting on the campaign, <strong>Vijender Singh Chauhan </strong>said, <em>“</em><em>I am happy to have worked on a project like this. Being from an academic background, it was fascinating for me to experience a shoot like this, especially with a young vibrant cast.” </em>He added<em>, “It’s initiatives like these that truly make the youth aware of their society and give a glimpse into reality.”</em></p>
<p><strong>Bikash Chowdhury, Chief Marketing Officer at Glance, said, <em>“</em></strong><em>We are excited to welcome Vijender Singh Chauhan for our #KeepItKezual campaign! His unique combination of intelligence, relatability, and strong connection with Gen-Z makes him an ideal ambassador. With Glance's extensive and growing reach across the country, our goal is to inspire individuals to embrace their true selves, shed the fear of judgment, and focus on what truly matters—becoming the best version of themselves. The #KeepItKezual campaign embodies this vision, and we hope it resonates with the audience, encouraging them to experience the benefits of the Glance Smart Lock Screen.”</em></p>
<p>With over 235 million active users in India, ‘glancing’ has quickly emerged as a phenomenon for discovering personalized content and experiences on Smart Lock Screen. Today, 55% Glance users are from tier 1 cities, and 45% from tier II and III cities. In terms of age, 47% are under 24 years, 26% fall within the 25-34 age range, and 27% are aged 35 and above, showcasing the platform’s wide appeal across the country.</p>
<p>Glance is an AI-driven platform that offers a wide range of experiences&nbsp;directly on the lock screens of Android smartphones. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnerships with reputed publishers, content partners, and developers. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen.</p>

        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

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Vijender Singh Chauhan, the Kezual Coach, Strikes Again: Hilarious #KeepItKezual Campaign with Glance Smart Lock Screen Goes Viral

'Star Nahi Far' contest sees highest ever engagement with over 50 million participants

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         <p class="italic"> 'Star Nahi Far' contest sees highest ever engagement with over 50 million participants </p>
        <div>
            <p class="bold">Key Highlights</p>
            <ul class="un-ord">
                <li><i>Over its three-month duration, the contest garnered unprecedented reach and engagement, with active participation of fans from over 1,450 cities and towns across the country</i> </li>
                <li><i>Since the beginning of this year's tournament, Glance Smart Lock Screen has seen substantial T20 related editorial content consumption, with 179 million users dedicating over a million hours on the platform </i></li>
            </ul>
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        <p><span class="bold">Bangalore, 27th May 2024: </span>
            More than 50 million cricket enthusiasts nationwide actively participated in Star Sports’ ‘Star Nahi Far’ contest on Glance Smart Lock Screen, making it the biggest contest conducted on the platform. The contest commenced in February as part of Star Sports’ flagship campaign leading up to the just concluded T20 season. Its momentum persisted throughout, attracting participants from over 1,450 cities and towns across the country.  </p>
            <p>The contest involved participants answering questions related to leading Indian and international cricketers, both on the Glance Smart Lock Screen and during match broadcasts on Star Sports. Participating consistently in the quizzes and providing correct answers were essential factors for winning. Notably, a winner from New Delhi participated in the contest an astonishing 3,700 times and had the opportunity to meet her favourite star, Rishabh Pant, fulfilling her dream.&nbsp;</p>

            <p><strong>Bikash Chowdhury, Chief Marketing Officer, Glance </strong>said, <em>“It has been our constant endeavour to provide immersive, impactful experiences on Glance Smart Lock Screen. Partnering with Star Sports has driven unprecedented engagement, connecting fans to their idols, and providing premium access. We are delighted with the contest's success, adding to the cricketing fervour nationwide, and thank Star Sports for their continued support.” &nbsp; </em></p>
            
            <p><strong>Vikram Passi, Head of Marketing, Star Sports </strong>said, <em>“Star Sports’ endeavour always has been to bring fans closer to the game. ‘Star Nahi Far’ is one such initiative that brings the sporting stars closer to their biggest stakeholders in Indian cricket- the fans. To deliver unprecedented reach &amp; ease of participation we joined hands&nbsp;with Glance, to deliver one of the biggest fan activations this country has seen. The virtuous flywheel of engagement created by&nbsp;TV; digital&nbsp;&amp; on ground activation created money can't buy experiences for fans.”&nbsp;</em></p>
            
            <p>The first leg of the contest built up to the start of the IPL through contest messaging on Glance, promotions on Star Sports channels, and social media collaborations between both entities. Starting March 22, television audiences had the opportunity to engage in the contest through daily inclusions within live broadcasts on Star Sports, and on Glance Smart Lock Screen. Notably, over 40 Glance users from various regions across the country were given the exciting opportunity to meet leading T20 stars, including Sanju Samson, Shreyas Iyer, Faf du Plessis, Hardik Pandya, and more. These winners were selected from those who answered questions about the cricketers on their Lock Screen, correctly.&nbsp;&nbsp;</p>
            
            <p>The ‘Star Nahi Far’ contest marks the latest collaboration between Star Sports and Glance, following a series of successful partnerships such as the ‘We for Virat’ Contest during the World Cup 2023 and the Pro Kabaddi League. These collaborations underscore the effectiveness of combining the extensive reach of television broadcasting with the seamless digital accessibility provided by Glance.&nbsp;</p>
            
            <p>From the commencement of the tournament this year, Glance has experienced significant consumption of editorial content related to the cricket season, with around 179 million users spending over a million hours on the platform. This underscores the immense popularity of the tournament and highlights the deep engagement that Glance Smart Lock Screen facilitates for its users and partners.</p>

        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

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Glance and Star Sports bring fans closer to their cricket idols with unprecedented access on lock screen

Glance Smart Lock Screen Trends Report India 2024 captures the unique content consumption trends on Smart Lock Screens

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            <p class="bold">Key Highlights</p>
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                <li><strong><a style="color: blue;" href="https://glance.com/insights/2024/glance-annual-trends-report-2024">Glance Smart Lock Screen Trends Report India 2024</a></strong> captures the unique content
                    consumption trends on Smart Lock Screens </li>
                <li>Report finds that LIVE finds a new destination on Smart Lock Screen&nbsp;</li>
                <li>National News, Sports, and Entertainment are the top three content categories on Smart Lock Screen  
                </li>
                <li>Content in regional languages receives 2x more engagement as compared to those in English  </li>
            </ul>
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        <p><span class="bold">India/Singapore, 14 March 2024: </span>
            Glance, one of the world’s leading Smart Lock Screen platforms, has released the <strong>Glance Smart
                Lock Screen Trends Report India 2024, </strong>which highlights a significant shift in user engagement
            with digital content. The report finds that <strong>rise of ‘glancing’ has emerged as a
                phenomenon for discovering personalized content and experiences on Smart Lock Screen</strong>. This
            trend, observed among 235 million active users on the platform, offers a fresh approach to content
            consumption compared to traditional app-based browsing. It effectively tackles issues such as information
            overload, irrelevant content, and app fatigue.&nbsp;</p>
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                <p>Since its inception in 2019, Glance has revolutionised <strong>content discovery </strong>for
                    hundreds of millions of users, by providing personalised content on their smart lock screen. The
                    report highlights that users across the board are increasingly turning to their Glance Smart Lock
                    Screen to get LIVE updates of major premium events, for which television used to be a preferred
                    medium not long ago. For instance, from IPL and Cricket World Cup to FIFA WC Qualifiers, Men’s
                    Kabaddi and Women’s cricket, Glance Smart Lock Screen provided real-time updates to millions
                    of sports lovers through 2023. During IPL and Cricket World Cup alone, the live score widget
                    provided on the Glance Lock Screen attracted an impressive 3.5 million daily active users (DAUs).
                    Similarly, Glance also presented exclusive content and LIVE shows on the iconic reality TV show,
                    Bigg Boss Season 17, generating 6 billion glances throughout the season. &nbsp;</p>
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        <p>The report highlights another compelling trend, which is the <strong>active pursuit and engagement of users
                with content in their preferred languages. Content served in regional languages received nearly 550
                million ‘glances’ from users on a daily basis. </strong>Notably, among the top 25 content
            pieces in the last year, 10 were regionally centered on subjects like news, movies, and local topics. Users
            tapped into regional language content almost twice as much as English content, underscoring the growing
            demand for personalized linguistic experiences. &nbsp;</p>
        <p>Regarding user consumption, the <strong>top three content categories were national news, sports, and
                entertainment, accounting for 19%, 18%, and 16% respectively</strong>. National events like G20 and
            Chandrayaan served 4 billion and 2 billion glances respectively, emphasizing that the country’s
            advancement on the global stage generates great enthusiasm among Indian users.  &nbsp;</p>
        <p>The report found that 55% of the users who accessed content on their mobile lock screens were from tier-1
            cities while tier-II and III cities are also fast catching up with 45% share. In terms of demographics,
            ‘glancing’ as a phenomenon has spread to different age groups though it’s heavily tilted
            towards users in the age group of 24 and below with a share of 47%. In terms of gender, male population are
            more inclined to discover and consume content on their Smart Lock Screens than female, with a ratio of
            61:39, the report found.  &nbsp;</p>
        <p><strong>Bikash Chowdhury, Chief Marketing Officer, Glance</strong>, said, <em>“With over 235 million
                Indians engaging with content and internet experiences through their Smart Lock Screens, Glance is
                uniquely positioned to understand the pulse of the users across the nation. Our <strong>Glance Smart
                    Lock Screen Trends Report India 2024</strong></em> <em>captures these distinctive user habits,
                throwing light on this dynamic space and showcasing how Glance enriches every moment of their lives. As
                we progress, we remain dedicated to delivering intuitive experiences that align with our users'
                discernment, intelligence, and foresight, ultimately enhancing the broader ecosystem."&nbsp;</em>&nbsp;
        </p>
        <p>Glance empowers <strong>the entire ecosystem i</strong>ncluding advertisers, brands, and developers, by
            providing them with a user-friendly, relevant, and premium Lock Screen surface. This offers them a unique
            opportunity to enhance consumer engagement on devices through innovative experiences. These experiences not
            only promote content consumption but also encourage active participation, enabling users to explore new
            destinations via Glance. Over the past year, Glance has <strong>collaborated with more than 300 advertisers,
                brands, and developers,</strong> facilitating connections with their audiences nationwide. &nbsp;</p>
        <p><strong>Vasuta Agarwal, Chief Business Officer, InMobi Group </strong>said, <em>“With India's shift to
                a mobile-first market, consumer interaction dynamics are rapidly evolving. Users seek seamless
                experiences, valuing instant access to information, services, and entertainment even before unlocking
                their smartphones. This transformation highlights the lock screen's newfound significance as a dynamic
                platform for brands and advertisers to engage meaningfully with consumers."</em>&nbsp;</p>
        <p>With over 80% surge in content consumption, navigating in today’s information heavy world becomes a
            daunting task. The typical smartphone experience involves switching between countless apps, resulting in
            user fatigue and a staggering 75% drop off within the first day for most apps. Glance, an AI-driven
            platform, aims to&nbsp;change this landscape. Operating directly on Android lock screens across 20+ content
            categories (such as news, sports, instant games, entertainment, fashion, and more), Glance offers easy,
            relevant, premium content and experiences on Smart Lock Screens. Glance achieves this <strong>without users
                needing to unlock their phones or download multiple apps or spend time searching for
                content.</strong> &nbsp;</p>
        <p>Last year, Glance made its debut in Japan, and the platform is now expanding its presence to other regions
            globally. &nbsp;</p>
        <p><em>*glances - number of times the Glance card was seen</em>&nbsp;</p>

        <p class="bold">About Glance</p>
        <p>Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital
            platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the
            lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come
            enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a
            destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an
            unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For
            more information visit <a style="color: blue;" target="_blank" href="https://glance.com">glance.com</a>,
            <a style="color: blue;" target="_blank" href="https://www.roposo.com">roposo.com</a> and
            <a style="color: blue;" target="_blank" href="https://www.inmobi.com">inmobi.com</a>
        </p>

    </div>

</div></div>

India is Glancing: Over 235 million active users explore trending content and experiences on their Glance Smart Lock Screens   

Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with new-age Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign

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    <h2>A Humorous Encounter between Babil Khan and his Mother Steals the Show in the #YehSmartHaiBoss Campaign by Glance </h2>

    <p><span class="bold">India, 21 February 2024:</span> Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with new-age Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. The campaign is geared towards encouraging the adoption of Glance Smart Lock Screen, a platform that has already garnered a substantial user base of over 200 million monthly active users in India. </p>
    
    <p>The collaboration between Glance and Babil Khan addresses the issue of information overload in a light-hearted manner, showcasing a solution that frees users from the exhausting cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In the videos, Babil Khan and his mother, Sutapa Sikdar playfully highlights the Glance Smart Lock Screen as an intelligent platform that caters to all generations and enhances the user experience by providing everything directly on the lock screen, eliminating any need for tedious searches and clicks.&nbsp;</p>

<p>In the viral video, Babil humorously teases his mother about their respective generations' tech savviness, playfully asserting that the Glance Smart Lock Screen is the smartest of them all. His mother counters with her own witty remarks, showcasing the features of the Glance Smart Lock Screen. The video, which was first shared on social media by Viral Bhayani has received an overwhelming response, amassing thousands of views, likes, and comments within hours.&nbsp;</p>

<p>As a popular figure among the new generation of Bollywood stars, Babil Khan perfectly embodies the spirit of the #YehSmartHaiBoss campaign. He charmingly portrays a tech-savvy Gen Z individual who appreciates the smart features and benefits offered by the Glance Smart Lock Screen. Along with his mother, he shares the enthusiasm for Glance's features, including personalized content, news &amp; sports updates, gaming, and shopping, all accessible without having to unlock the smartphone.&nbsp;</p>

<p>Commenting on the campaign, actor <strong>Babil Khan</strong> said, <em>“I must say #YehSmartHaiBoss campaign with Glance was my first collaboration with my mother and indeed a very memorable experience. Generational gaps are a fun thing in every family, but Glance is a platform that can bind families over common interests and shared passions. It’s been exciting exploring Glance’s smart features, and I can’t wait for everyone to experience this convenience on their lock screens.”</em>&nbsp;</p>

<p><strong>Sutapa Sikdar </strong>said, <em>“It seems like yesterday when I taught him words and today, he stands eight inches taller than me and working professionally together. Can I have words to describe this feeling? Like I would not have words to describe how easy and special Glance was, though we agreed to disagree on the point that my generation was smarter!! While we both agreed glance helped me to stay updated and it is super easy!”</em>&nbsp;</p>

<p><strong>Bikash Chowdhury, Chief Marketing Officer at Glance, said</strong>, <em>"We are delighted to have Babil Khan on board for our #YehSmartHaiBoss campaign. His relatability and charm resonate with our audience, making him the perfect choice for this campaign. At Glance, we strive to enhance user experience by providing relevant content right on the lock screen, eliminating the need for constant searching and unlocking. We believe that this campaign, coupled with Babil and his mother's humorous banter, will further our mission of simplifying technology for users across all generations."</em>&nbsp;</p>

<p>Glance comes as a pre-installed feature on leading Android smartphone brands. In India alone, over 200 million users spend more than 25 minutes daily on their Glance-enabled Smart Lock Screens, engaging with personalized content spanning over 15 categories including entertainment, music, sports, and many more. Catering to a diverse consumer base, Glance is available in seven languages - English, Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada.&nbsp;</p>

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Your intelligentshopping agent.

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Glance AI Launches AI-Native Commerce Platform Built on Deep Commerce Intelligence and Hyper-Real Visual Shopping  

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shopping agent.

Your intelligent
shopping agent.