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 Discover the most groundbreaking Android lock screen features from the past decade. Enhance your device security and experience with these cutting-edge innovations.

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Transform your Android lock screen into a gaming hub. Discover essential tips and tricks to enhance your mobile gaming experience with personalized lock screen customizations.

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Tired of the same old routine? Discover how AI tools can supercharge your productivity and add a sprinkle of fun to your daily life. From writing and organizing to learning new skills and creating amazing content, AI tools have got you covered.

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At 1Weather, we serve over 100 million users worldwide, meeting the needs of a vast and varied user base. 

How we improved our 1Weather Android app cold startup time by over 70% and slow cold start sessions by over 24%

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Read about Neha's fascinating journey in Glance

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In the realm of modern applications, the ability to efficiently schedule and manage tasks across a distributed system has become a cornerstone of operational success.

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Read about Resham's growth journey in Glance

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Read about Sudeep's inspiring journey in Glance

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Read this article to know how artificial Intelligence and machine learning are making our lives convenient and wholesome. Embrace AI revolution .

AI and ML: Why Should You Care About Either Of These?

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In this AI revolution, generative AI is impacting different aspects of people's life. 

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Know how mobile technology is empowering consumers and enhancing our lives

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Here’s how smartphone AI transforms your mobile experience. From its working to features like smart assistants, Glance smart lock screens, personalized content, and more.

Smartphone AI: The Brains Behind Your Pocket-Sized Powerhouse

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Tired of the boring static android lock screen? Discover the top 5 Android lock screen features in 2024! Find the perfect one to match your style and needs. 

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A smart lock screens revolutionise news consumption. Learn 7 ways to stay informed effortlessly, from personalised feeds to breaking alerts, all at a glance.

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Know how AI can be used to enhance digital marketing. Also know how some companies have successfully integrated AI in marketing . 

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Read the amazing story of Sunita, for whom, Glance on Samsung lock screen has opened a new portal of possibilities, and induced more happiness and peace

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Navigate India’s 2024 election marathon with the Glance Smart Lock Screen. Get real-time news updates, polling booth information, and key issues delivered seamlessly to your Android lock screen. Stay informed, stay engaged with Glance.

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Explore how the Glance lock screen, a mobile technology, delivers tailored content directly on your lock screen.

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            <h2 style="margin-top: -8px">From Unconscious to Intentional: Understanding consumer patterns on smart phones.</h2><br>
            <p><i>Addressing Known and Unknown Needs by reimagining smart phone experience</i></p>


            <p>There has been a profound transformation in the dynamics of consumer engagement with mobile devices, evolving from the early 20th century to the present day. More than <strong>50%</strong> of the time, user picks their phones, <strong>spontaneously</strong>, as sheer habit without knowing what to do. The recent study done by BCG, in the Report “Reimagining Smartphone Experiences”, categorises user behaviours on mobile devices, largely in 3 parts: <strong>Pre-determined, Exploratory, and Spontaneous. </strong></p>
            <img class="blog-img" src="https://glance-web.glance-cdn.com/articles/a4/blog-bcg-1.png" alt="Reimaginig smartphone experience">
            <p>This report delves into how consumers leverage their mobile devices throughout the day to meet various known and unknown needs.</p>
            <h2><strong>Consumer’s spontaneous moments on the phone</strong></h2>
            <p>Citing some very interesting examples of consumer interviews, like, a professional from Jakarta, had simply searched for a trip to Bali, and from then on, was bombarded with all Bali related information across all sites, and social handles. Consumers were also vocal on doom scrolling throughout the day, without really knowing what to do or search for, during their spontaneous journey on the mobile phones. &nbsp;&nbsp;</p>
            <h2><strong>Consumer’s pre-determined moments on the phone</strong></h2>
            <img class="blog-img" src="https://glance-web.glance-cdn.com/articles/a4/blog-bcg-2.jpg" alt="Customer's predetermine moments">

            <p>Even for intent driven moments for consumers, be it window shop, or play games, or stay informed, the overwhelming number of apps - <strong>3.5 million</strong> - has made the consumer experience lot more chaotic and convoluted.</p>
<p>Despite app developers' tremendous efforts to cater to diverse consumer intent driven needs, the pre-determined moments are often time taking and tedious. Consumers are now seeking innovative ways to optimize their device interactions.</p>
<h2><strong>The Quest for Optimization: App-less Discovery Platforms</strong></h2>
<p><em>Surfaces as a Solution: AI-Powered engine for user-app interaction</em></p>

<p>In response to the challenge of enriching personalised content and app overload, an "App-less discovery platform," recognized as "Surfaces" first by Glance and now also by BCG analysts, emerges as the key solution. These surfaces, when powered by AI, have the potential to significantly enhance the consumer journey. Imagine intelligent surfaces on smart phones, presenting content exactly when users need it the most, understanding their needs before they articulate them.</p>
<p>BCG in this report, have positioned Glance as the most innovative platform for consumers. This also presents a disruptive opportunity for OEMs to elevate interactions and unlock substantial monetization potential.</p>

<img class="blog-img" src="https://glance-web.glance-cdn.com/articles/a4/blog-bcg-3.png" alt="Surfaces today">

<h2><strong>Empowering OEMs: Monetization Potential Unleashed</strong></h2>
<p><em>Elevating consumer experiences and unlocking revenue streams</em></p>
<p>With the adoption of Smart Surfaces Technology, OEMs have experienced rapid growth in consumer engagement on their devices. This intuitive experience has increased user’s love for the device and therefore their loyalty towards the device OEM. Consumers have repeatedly showered their interest on the surface experience and demonstrated positive feelings towards this surface platform. This presents a unique opportunity for OEMs to redefine consumer engagement, loyalty and capitalize on the evolving landscape of smartphone interactions.</p>
<h2><strong>Conclusion: The Future of Consumer Engagement</strong></h2>
<p><em>Reimagining surfaces as the core of intelligent device interactions</em></p>
<p>In conclusion, the future of consumer engagement lies in reimagining surfaces as the core of intelligent device interactions. As consumers continue to navigate the dynamic landscape of content consumption, the role of AI-powered surfaces becomes increasingly pivotal in delivering a seamless and personalized smartphone experience. Are you ready to rise to the surface?</p>
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The future of consumer engagement lies in reimagining Surfaces as the core of intelligent device interactions. The role of AI-powered surfaces becomes increasingly pivotal in delivering a seamless and personalized smartphone experience. 

Reimagining Surfaces: Revolutionizing Consumer experience on Smart phones

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