Platform to help grow Indonesia’s creator economy; looks to partner with over 1000 creators in next three to four quarters.
Jakarta/Singapore, October 30, 2023: Roposo, a trends-first platform delivering LIVE experiences, today announced that it has launched in Indonesia. The platform is set to transform the Indonesian content ecosystem by providing unique opportunities through LIVE experiences for multiple stakeholders including consumers, creators, brands and advertisers. Roposo will power LIVE on Glance – the world’s leading smart lock screen platform which has over 30 million active users in Indonesia. It will also be available as an app on Android Play Store and the Apple App Store.
Roposo’s creator-driven, interactive, LIVE experiences immerse consumers in the most trending pop-cultural and social moments across entertainment, fashion, lifestyle, food & cooking, fitness, sports, personal finance and more. These LIVE experiences transform consumers from being passive viewers to active participants. On Roposo, consumers can connect with and co-create LIVE experiences alongside their favorite creators and express themselves in communities of like-minded individuals. In Indonesia, Roposo has been piloting 40+ live streams daily on Glance over the past five months, with an average daily LIVE show viewership of approximately 1 million, and nearly 2 million hours of Roposo content are being watched monthly.
For creators, Roposo, provides a safe environment to stand out, build their brand, gain recognition and start monetizing immediately. Additionally, Roposo offers mentorship and grooming for creators – starting from how to present themselves to data driven insights on best performing content, audience preferences, etc. Over 200 creators have already joined Roposo and the platform is planning to partner with at least 1000 more in the next three to four quarters.
Mansi Jain, Senior Vice President & GM, Roposo, said about Roposo’s consumer value proposition, , "Consumers want LIVE experiences that enable them to stay connected to what is most trending and become a part of the biggest conversations around them. As a ‘trends-first’ platform, Roposo does just that, and provides consumers with a place where they come to really feel the vibe of the moment". She added, “Our tech and features bridge the creator-audience gap and enable deep engagement, making the experience of LIVE feel like real life. To give consumers the best trending LIVE content out there, we are partnering with some of the most exceptional creators in the country.”
Dalip Shahri, Director, Indonesia Market Development, Glance, said about Roposo’s commitment to creators, , "For Roposo, delivering quality content and engaging LIVE experiences that consumers love matters the most. Talented creators can stand out in the crowd and start monetizing from Day 1 of their journey with Roposo, regardless of the number of followers they have. This is a major differentiator for creators compared to several other platforms and showcases Roposo’s commitment to helping Indonesia’s creators succeed”.
For brands and advertisers, Roposo provides unique opportunities to connect and engage with the right audiences through LIVE experiences. These opportunities include reaching consumers on Glance lock screen - an Artificial Intelligence (AI) driven platform enabling consumers to discover premium content experiences on their Android smartphone lock screen. Glance’s experiences are personalized so that that consumers find what is most relevant to them just by ‘glancing’ or looking at their lock screen, without unlocking their phones or spending time on search. Glance has over 30 million active users in Indonesia.
To celebrate its launch in Indonesia, Roposo is hosting a weeklong Roposo ‘Feel the vibe’ Launch Event, from October 30 – Nov 5, 2023, in Lotte Mall Jakarta, Kuningan. Over 100 Roposo creators will be participating in various challenges such as Mukbang, Hot Wheels Drag Race, Halloween specials, fitness challenges, etc during the event. The fest will also be LIVE streamed on Roposo throughout the week.
Roposo is the largest trends-first LIVE platform in India, where it has over 80 million active users. After Indonesia, the platform expects to expand its presence to other markets including the US, Brazil, Japan and more in the coming quarters.
What creators in Indonesia are saying about Roposo
On Roposo’s safe environment:
“"As an experienced creator, I have enjoyed the kind of positive environment that Roposo provides. Given that Roposo’s content is also on the lock screen, it maintains high standards of safety and moderation to ensure that the content, comments, etc are safe for diverse audiences and situations. For creators, especially for new creators and women, this sense of security encourages more creative expression and higher engagement."”
Rachel Angela Lee, popular creator who has been creating content on entertainment, comedy and food for nearly 10 years
On gaining recognition and monetization at a fast pace through Roposo:
“My life is all about tips on working out from home as well as movement tutorials. I wanted to turn my passion for helping people get fitter into my career. Since I have started going LIVE with Roposo a few months ago, I have been able to secure brand sponsorships and have been able to monetize my talent very quickly. I feel that if I can do this, a lot of new creators also can!"
Aditya Bagas, a budding LIVE creator who has been creating content in the fitness space for just a few months
"I am seeing a lot of benefits from being a creator at Roposo already – right from endorsement collaborations to earning monthly income!"
Fiiqi Mubarack, , a fitness and sports creator who has been creating content for about two years
Roposo is a trends-first platform that empowers consumers to become active trendsetters in their world. It lets consumers immerse themselves in the latest pop culture and social moments by bringing LIVE experiences across entertainment, lifestyle, fashion, cooking, fitness, personal finance, and shopping for unique products (India). For creators, Roposo provides a safe environment to stand out, build their brand, gain recognition, and start earning from Day 1. Roposo can be experienced on Glance Smart Lock Screen where it powers LIVE for Glance consumers. Roposo is also available as an app on Google Play Store and Apple App Store.
Founded in 2019, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 450 million smartphones worldwide. Roposo is a trends-first platform bringing LIVE experiences across the latest pop culture and social moments. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete.
Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visitglance.com, nostra.gg and roposo.com