'Glancing' Sparks a New Digital Trend in Indonesia, World's Fourth-Largest Smartphone Market

Indonesia, 18 November 2024:

Glance, the world’s leading smart lock screen platform today unveiled the Glance Smart Lock Screen Trends Report Indonesia 2024, highlighting “glancing” as a digital phenomenon in Indonesia, the world’s fourth-largest smartphone market. The report developed in collaboration with Mindshare and covering data from January to September 2024, shows that over 30 million Indonesian users are now interacting with Glance for personalized content and experiences. In just nine months, users have collectively recorded more than 117 billion glances* and 2 billion taps, underscoring Glance’s seamless integration into the daily lives of Indonesian users. 

Indonesian consumers are deeply connected to their cultural roots and are increasingly using Glance Smart Lock Screen to honor traditions and celebrate heritage. On Independence Day, over 1.1 billion glances reflected national pride as users engaged with content celebrating Indonesia’s milestones. Ramadan saw a remarkable 1.9 billion glances, with Indonesian users turning to Glance for recipes, wellness tips, and faith-based reflections. During the Pilkada (regional elections), Glance recorded 660 million glances, as citizens closely followed this important democratic event. These powerful numbers showcase how Glance is enabling Indonesian users to stay informed, preserve tradition, and celebrate their cultural identity in today’s digital era. 

Beyond cultural content, Indonesian consumers are turning to Glance to enrich their daily lives. Health and wellness topics alone received 3.9 billion glances, with beauty content close behind at 3.6 billion, reflecting a collective focus on well-being and self-care. By providing easy access to curated fitness, wellness, and beauty content right on the lock screen, Glance is empowering users to make positive lifestyle changes effortlessly. 

Glance has emerged as an important destination for real-time information and entertainment in Indonesia, the report found. News content led the way, with 7.2 billion glances and 152 million taps, offering users immediate access to real-time updates. Gaming also kept users engaged, with free-to-play games played more than 277 million times on the platform. The report further reveals that users spent over 240 million hours watching curated videos on trending topics, highlighting Glance’s role as an all-in-one source for entertainment and lifestyle inspiration. 

Bikash Chowdhury, Chief Marketing Officer, Glance, said, “Our journey in Indonesia has been nothing short of inspiring. In just a few years, Glance has become a trusted and respected platform, deeply woven into the daily lives of Indonesian users. We’re excited to see how deeply our platform has resonated as a daily source of news, entertainment, and inspiration. Our journey has only just begun, and we’re looking forward to scaling further and pushing the boundaries of innovation to create even more valuable experiences that blend effortlessly into the lives of our users in the country.” 

The report also highlights that nearly half of consumer journeys (45-50%) on Glance are spontaneous, providing brands with a unique opportunity to engage audiences through moments of serendipitous discovery and seamless one-tap interactions. Through the Glance Smart Lock Screen, developers can enable effortless exploration, increase app downloads, and deliver strong Return on Ad Spend (ROAS) for advertisers. 

Vasuta Agarwal, Chief Business Officer of InMobi Consumer and Performance Advertising, commented, “Glance has transformed the smartphone experience for Indonesian users by delivering all their daily needs on a single platform which has unlocked a new level of engagement, allowing brands to connect with audiences beyond traditional ways. This is a tremendous opportunity to reshape how brands interact with users, creating a mutually beneficial relationship that is both dynamic and meaningful.” 

Sudesh Puthran, Managing Director, Mindshare, added, "The advertising ecosystem must change how it connects with consumers, creating simplified consumer journeys, relevant, interactive experiences, and authentic content. Glance meets Indonesian users’ demands by capturing big moments, tailoring experiences to the time of the day and offering deeply immersive and connected journeys that bridge the online and offline worlds. This has led to meaningful work which has positively impacted some of Indonesia's leading brands." 

Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These lock screen experiences include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. These premium and beautiful experiences are delivered through Glance’s partnership with reputed publishers, content partners, and developers. Glance’s AI personalizes these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones or download multiple apps or spend time searching for content. 

*glances - number of times the Glance card was seen   

About Glance

Founded in 2019, Glance is a consumer technology company that operates some of the most disruptive digital platforms including Glance, Roposo, and Nostra. Glance has redefined the way internet is consumed on the lock screen, removing the need for searching and downloading apps. Over 450 million smartphones now come enabled with Glance’s next-generation internet experience. Roposo has revolutionized commerce by launching a destination for creator-led live entertainment commerce. Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, roposo.com and inmobi.com